Partnerships Strategy Manager
Circa £50,000 - £60,000 + Competitive package (including bonus)
West Midlands
Hybrid 2/3 days (WFH)
Better Placed are delighted to be working with a well-recognised Consumer businesses in their search for a Partnerships Strategy Manager
- £2 billion+ turnover business, with continued growth
- Continued investment (people, technology and resource). £multi-million investment
- High street brand name (retail)
- Award winning! FANTASTIC reputation!
- Meaningful and impactful values
- London & Midlands (need to drive)
- Hybrid working (2 days per week)
- Salary circa £50,000 - £60,000 + package
- Very competitive benefits package
- £multi-million+ Marketing budget
- Exceptional in house teams including Digital & Paid, Insight & Analytics (huge team), CRO & Product, CRM & Loyalty, Social & Content and Creative.
- Around 40+ people in marketing with some of the UKs best consumer brands across Retail and Travel.
Our client is looking for a commercially minded and strategically driven Partnership Strategy Manager.
This is a pivotal role where you’ll shape and deliver innovative partnership strategies that fuel revenue growth, elevate customer engagement, and create memorable brand experiences, as well as scaling these partnership opportunities and unlock new revenue streams.
You’ll collaborate with teams across marketing, commercial, digital, operations, and finance to design compelling partnership propositions, drive supplier investment, and bring high-impact activations to life.
Proven experience I am looking for in your CV:
- Proven experience in partnerships, commercial strategy, or supplier/brand marketing roles
- Strong commercial mindset, with the ability to turn strategic ideas into tangible revenue opportunities
- Strategic and creative thinker, with a track record of developing compelling propositions that drive high-performing campaigns and activations
- Experience working with large-scale enterprise partners or well-known brands
- Highly analytical, with the ability to use insight to inform strategic decisions
- Skilled in building persuasive commercial proposals and robust business cases
- Excellent stakeholder management skills, with the ability to collaborate effectively across multiple teams
- Background in Retail, FMCG, Media sectors or hospitality is beneficial
Key responsibilities include:
Shape Partnership Strategy
- Support the development and execution of a partnerships strategy aligned to customer growth and loyalty
- Identify and evaluate high-value partnership opportunities
- Use market insight and competitor analysis to uncover new growth opportunities
- Translate strategy into clear, compelling commercial propositions
Build Strategic Partnerships
- Contribute to joint business plans with major partners
- Help develop integrated partnership opportunities spanning media, promotions, and loyalty
- Analyse performance and optimise partnerships to maximise long-term value
- Support commercial negotiations and proposal development
Deliver Activations
- Help create engaging, immersive brand activations and customer experiences
- Ensure campaigns drive measurable increases in customer engagement and spend
- Analyse results and continuously improve future activations
Develop Commercial Propositions
- Create high-impact presentations and partnership pitches
- Align internal growth priorities with partner opportunities
- Support business case development and investment planning
Collaborate & Influence
- Work cross-functionally to ensure seamless delivery of partnership initiatives
- Build strong relationships with internal teams and external stakeholders, including media and agency partners
- Provide insight, reporting, and performance updates to support decision-making