Area Sales Manager – North West England & North Wales
Visum Recruitment is working with a leading engineering manufacturer who are seeking an Area Sales Manager to take ownership of a high-performing territory across the North West of England and North Wales.
This is a key commercial role focused on driving growth across a broad portfolio of valves and steam system solutions, working with contractors, OEMs, end users, and distributors across multiple industrial sectors including food & beverage, chemical, NHS, and general industry.
The role is a mix of account management and new business development, with responsibility for managing existing relationships while actively identifying and securing new project opportunities.
Role Overview
- Take full ownership of sales activity across the North West & North Wales region
- Develop new business opportunities while managing and growing existing accounts
- Engage with contractors, OEMs, distributors, and end users across key sectors
- Identify, develop, and convert project-led sales opportunities
- Prepare quotations, negotiate specifications, and manage tender processes
- Work closely with internal teams to ensure successful project delivery
- Maintain accurate CRM records and pipeline reporting
- Deliver against regional sales and profitability targets
Candidate Requirements
- Proven background in external B2B sales within mechanical engineering or technical products
- Experience working with end users and project-led sales environments
- Strong understanding of steam systems or related mechanical/industrial systems (advantageous)
- HNC or higher in Mechanical Engineering or similar discipline
- Excellent communication and relationship-building skills
- Strong commercial awareness with a track record of winning new business
- Full UK driving licence and willingness to travel across the region
- Must be based within the territory (North West / North Wales)
Benefits
- Circa £65,000 basic salary + bonus scheme
- Company car
- Laptop, iPad & phone provided
- Technical product training
- Private medical care
- Pension scheme
- Wellness programme
Area Sales Manager – North West England & North Wales
Visum Recruitment is working with a leading engineering manufacturer who are seeking an Area Sales Manager to take ownership of a high-performing territory across the North West of England and North Wales.
This is a key commercial role focused on driving growth across a broad portfolio of valves and steam system solutions, working with contractors, OEMs, end users, and distributors across multiple industrial sectors including food & beverage, chemical, NHS, and general industry.
The role is a mix of account management and new business development, with responsibility for managing existing relationships while actively identifying and securing new project opportunities.
Role Overview
- Take full ownership of sales activity across the North West & North Wales region
- Develop new business opportunities while managing and growing existing accounts
- Engage with contractors, OEMs, distributors, and end users across key sectors
- Identify, develop, and convert project-led sales opportunities
- Prepare quotations, negotiate specifications, and manage tender processes
- Work closely with internal teams to ensure successful project delivery
- Maintain accurate CRM records and pipeline reporting
- Deliver against regional sales and profitability targets
Candidate Requirements
- Proven background in external B2B sales within mechanical engineering or technical products
- Experience working with end users and project-led sales environments
- Strong understanding of steam systems or related mechanical/industrial systems (advantageous)
- HNC or higher in Mechanical Engineering or similar discipline
- Excellent communication and relationship-building skills
- Strong commercial awareness with a track record of winning new business
- Full UK driving licence and willingness to travel across the region
- Must be based within the territory (North West / North Wales)
Benefits
- Circa £65,000 basic salary + bonus scheme
- Company car
- Laptop, iPad & phone provided
- Technical product training
- Private medical care
- Pension scheme
- Wellness programme
…