Company Description
Factory Direct Flooring Ltd is a leader in the online flooring market, offering a wide range of wood, laminate, and vinyl flooring solutions. By cutting out the middleman, the company ensures quality products at competitive prices delivered directly to customers. Factory Direct Flooring is committed to providing an exceptional customer experience alongside premium flooring options for homes and businesses. With years of experience in the industry, the company prides itself on reliability, efficiency, and customer satisfaction.
Role Description
This is a full-time role for a Marketing Manager - Content & Organic Growth, based in Nuneaton. The Marketing Manager will focus on driving organic growth through strategic content creation and management. Daily responsibilities include developing and overseeing content strategies, conducting keyword research, managing SEO initiatives, analysing organic traffic performance, and collaborating with specialist agency partners to optimise content. The role combines strategic oversight with hands-on delivery, making it ideal for an experienced digital marketer ready to take broader ownership in a scaling ecommerce business.
Key Responsibilities
Content & Organic Growth
- Develop and deliver a structured content and SEO roadmap aligned to commercial priorities.
- Build a content strategy to strengthen organic authority across digital channels.
- Optimise content for evolving search behaviour, including AI-driven discovery platforms.
- Define and monitor performance KPIs tied to traffic, engagement and conversion.
Website Content & Performance
- Own the quality and optimisation of website content across WordPress and Adobe Commerce.
- Optimise product and category content including descriptions, FAQs and metadata.
- Maintain tagging, schema and structured data accuracy.
- Identify opportunities to improve conversion through content and UX improvements.
- Monitor user behaviour insights to identify optimisation opportunities.
- Test and validate website updates prior to release.
Content & Editorial Delivery
- Oversee development of high-quality product, category and editorial content.
- Deliver blog and educational content aligned to search intent and customer needs.
- Refresh and optimise legacy content to improve performance.
- Maintain a consistent tone of voice and brand narrative.
Social, Community & Reputation
- Manage social media content and engagement across key platforms.
- Maintain structured content calendars aligned to campaigns and promotions.
- Monitor customer feedback and review platforms including Trustpilot.
- Use customer insight to inform content improvements and messaging.
Agency Collaboration
- Act as the primary internal lead working with SEO, PR and digital agency partners.
- Coordinate delivery of strategic recommendations and campaigns.
- Align marketing activity with promotional calendars and commercial priorities.
Market Insight
- Monitor competitor activity and industry trends.
- Track emerging digital behaviours including AI-driven search.
- Identify opportunities to improve visibility, engagement and conversion.
Team Development
- Build and develop internal marketing capability over time.
- Introduce structured processes, reporting frameworks and performance accountability.
- Manage freelancers or junior hires as the function scales.
Experience
- 5–8+ years experience in digital marketing with strong focus on SEO and content.
- Proven success improving organic traffic and website performance.
- Comfortable using AI tools and adapting to evolving search behaviour.
- Proficiency in GA4, Google Search Console, SEMrush/Ahrefs and user behaviour tools.
Strong understanding of:
- SEO strategy and on-page optimisation
- Content strategy and editorial planning
- Conversion optimisation principles
- Social media marketing on Meta and Pinterest
- CMS platforms such as WordPress or Magento
- Experience working with external agencies and integrated marketing activities
- Ability to translate data and insights into actionable improvements.
Key Attributes
- Commercially minded with strong analytical skills
- Excellent written and communication ability
- Highly organised with strong attention to detail
- Comfortable working autonomously in a scale-up environment
- Collaborative approach to working with agencies and stakeholders
Qualifications
- Content-related skills: Content Strategy, Content Creation, and Editorial Oversight
- SEO & Analytics expertise: SEO strategy, Keyword Research, and Performance Analysis
- Marketing skills: Digital Marketing, Organic Growth Planning, and Campaign Management
- Team management and collaboration: Strong leadership and team coordination abilities
- Excellent written and verbal communication skills
- Familiarity with tools like Google Analytics, Google Search Console, and content management systems
- Bachelor's degree in Marketing, Communications, Business, or a relevant field
- Experience in the flooring, e-commerce, or related industry is a plus but not required
Success in This Role
Success will be measured through:
- Growth in organic traffic and search visibility
- Improved website engagement and conversion performance
- Increased revenue contribution from organic channels
- Delivery of a structured, high-performing content strategy
Job Types: Full-time, Permanent
Benefits:
- Company pension
- Health & wellbeing programme
- Private medical insurance
- Salary: £45,000 to £50,000