At Fairfax & Favor, we are growing a modern British heritage brand built on craftsmanship, community, and thoughtful growth. PR, influencer, and affiliate marketing are central to expanding brand awareness, cultural relevance, and commercial success in the UK and internationally.
The PR Assistant will support the delivery of PR, influencer, and affiliate activity, reporting to the PR Manager. This role suits someone organised, creative, and commercially minded, with a passion for luxury fashion and relationship building. Responsibilities include managing press and influencer relations, supporting affiliate partnerships and events, and creating engaging communications to enhance brand visibility across press, social, and digital channels.
What you will be doing
PR & Press:
- Support the delivery of Fairfax & Favor's PR strategy across fashion, lifestyle, and regional press.
- Draft and distribute press releases, media alerts and PR materials.
- Assist with pitching product launches, campaigns and seasonal stories to press contacts.
- Build and maintain strong relationships with editors, journalists, stylists and media contacts.
- Coordinate press send-outs, sample requests and returns.
- Maintain and update press databases, coverage trackers and reporting documents.
- Monitor and report on PR coverage and campaign performance.
- Support the organisation and execution of press appointments, events and brand activations.
- Represent the brand professionally at events, launches and industry appointments.
Influencer & Affiliate Marketing:
- Support the execution of influencer partnerships across organic and affiliate campaigns.
- Research and outreach to new influencers and creators aligned with the Fairfax & Favor brand.
- Assist with influencer gifting, seasonal mailers, campaign activations and content opportunities.
- Support affiliate relationship management across press and influencer partners.
- Work with affiliate platforms including AWIN and LTK to manage partnerships, track performance and identify growth opportunities.
- Pitch affiliate opportunities, launches and key campaigns to relevant media and creators.
- Monitor influencer and affiliate performance, compiling insights and reports to support optimisation.
Events & Brand Support:
- Support the planning and delivery of brand events, influencer experiences and PR activations.
- Assist with guest list management, event logistics and post-event follow-up.
- Provide on-site support at events when required.
- Support cross-functional collaboration with marketing, e-commerce and social teams to ensure aligned brand messaging.
- Assist with ad hoc administrative and operational tasks to support the smooth running of the PR department.
More about you!
Education & Qualifications:
- Degree in PR, Marketing, Communications, Fashion or a related field preferred.
- Relevant industry experience may be considered in place of formal qualifications.
Experience:
- Previous experience in PR, influencer marketing or affiliate marketing, ideally within fashion, luxury or lifestyle sectors.
- Experience drafting press releases and media materials.
- Understanding of influencer marketing and affiliate strategies.
- Familiarity with affiliate platforms such as AWIN and LTK.
- Experience supporting events, launches or brand activations.
- Understanding of the luxury consumer and premium brand positioning.
Knowledge & Skills:
- Excellent written and verbal communication skills.
- Strong copywriting skills with attention to tone and detail.
- Highly organised with excellent time management.
- Strong relationship-building and networking abilities.
- Confident using Microsoft Office including Excel, PowerPoint and Word.
- Analytical mindset with the ability to interpret campaign and affiliate performance.
- Ability to manage multiple projects and work to deadlines in a fast-paced environment.
- Strong attention to detail and a proactive, solutions-focused attitude.
Personal Qualities:
- Creative and culturally aware.
- Professional and confident communicator.
- Enthusiastic team player with a collaborative approach.
- Self-starter with a willingness to learn.
- Organised, resourceful and adaptable.
- Passionate about luxury fashion, digital culture and brand storytelling.
Further Information:
- Hours: Full Time, 37.5 Hours per Week (Monday to Friday 09:00 - 17:00)
- Office Location: Narford, Norfolk, PE32 1JA
- UK travel will be required with overnight stays and weekend work depending on the events in motion at the time.
- Smart Casual Dress
- Access to our staff sales website with up to 70% off
- Access to a 50% off new items upon successful probation
- Internal Staff Events
- 20 Days Holiday + 8 Bank Holiday Days
- 1 Extra day's holiday per January to December calendar year worked, capped at 5 days.