SEO Manager — Independent Digital Agency
Location - Remote (UK-based) with monthly team meet-ups.
Role Overview
We’re looking for an experienced SEO Manager to lead organic search strategy across a portfolio of ecommerce and lead generation clients. This role is ideal for someone who thrives in an agency environment, enjoys working across multiple industries, and can balance strategic thinking with hands-on delivery.
You’ll be responsible for planning and executing SEO campaigns that drive measurable growth in traffic, rankings, revenue, and leads. Working closely with content, development, paid media, and client services teams, you’ll help clients improve visibility across search engines while maintaining strong client relationships and commercial awareness.
Key Responsibilities
SEO Strategy & Delivery
- Develop and execute SEO strategies for a range of clients across ecommerce and other sectors.
- Conduct technical SEO audits and work with developers to implement fixes and improvements.
- Lead keyword research, content gap analysis, competitor reviews, and search opportunity planning.
- Optimise on-site SEO including metadata, internal linking, site architecture, and content recommendations.
- Manage off-page SEO initiatives including digital PR, outreach, and backlink profile improvement.
- Monitor algorithm updates and proactively adapt client strategies.
Ecommerce SEO
- Improve category, product, and faceted navigation performance for ecommerce clients.
- Support SEO considerations for migrations, new site launches, and platform changes.
- Work with merchandising and content teams to improve organic conversion performance.
- Analyse organic revenue trends, product visibility, and customer search behaviour.
Reporting & Analysis
- Track and report on rankings, traffic, conversions, and revenue performance.
- Build clear, actionable monthly reports and communicate insights to clients.
- Use tools such as GA4, Search Console, Ahrefs/Semrush, Screaming Frog, and Looker Studio to identify opportunities and measure success.
- Present recommendations and campaign updates confidently in client meetings.
Client Management
- Manage day-to-day SEO relationships with multiple clients simultaneously.
- Translate technical SEO concepts into commercially focused recommendations.
- Support upselling opportunities and contribute to client retention and growth.
- Collaborate with account managers to ensure projects are delivered on time and within scope.
Team Collaboration
- Work closely with content writers, designers, developers, and paid media specialists.
- Support junior team members through mentoring and knowledge sharing.
- Contribute to internal process improvements and agency best practices.
Skills & Experience
Essential
- 3+ years’ experience in SEO, ideally within a digital marketing agency.
- Strong understanding of technical, on-page, and off-page SEO.
- Experience managing multiple client accounts simultaneously.
- Proven experience working with ecommerce websites and CMS platforms such as Shopify, WooCommerce, Magento, or BigCommerce.
- Strong analytical skills with confidence interpreting SEO and GA4 data.
- Excellent communication and presentation skills.
- Experience using industry tools including:
- Google Analytics 4
- Google Search Console
- Screaming Frog
- Ahrefs, Semrush, or similar
- Looker Studio
Desirable
- Experience with international SEO and multilingual sites.
- Familiarity with CRO principles and UX best practices.
- Understanding of HTML, CSS, and JavaScript SEO considerations.
- Experience supporting paid search or integrated digital campaigns.
- Agency experience working across diverse sectors.
What We’re Looking For
- Organised and able to prioritise across multiple projects and deadlines.
- Commercially minded with a focus on delivering measurable results.
- Curious, proactive, and up to date with SEO trends and algorithm changes.
- Comfortable working independently while collaborating as part of a wider agency team.
- Someone who enjoys variety and solving different client challenges every day.
Working Style
- Fully remote role within the UK.
- Monthly in-person meet-ups for collaboration, planning, and team socials.
- Flexible working environment focused on outcomes and performance