Overview
CMI mission is to drive Consumer Centricity, putting insight at the heart of business decision planning by providing thought leadership and analytics on consumers, shoppers and competitors. Especially, CMI role is to:
Responsibilities
- Lead the consumer intelligence strategy for one of our beauty categories (Skin care, Make up, Hair care, Fragrance) in the country. Consumer and shopper behavioral understanding, assessment of business opportunities, consumer insight definition, methodological innovations, etc. Provide analysis and recommendations to inject consumer understanding into the group/division/brand/category’s growth strategy. Generate better understanding of the shopper journeys and the touch points that are relevant for the consumers.
- Understand the market dynamics and brands that are successful. Analyze the evolution of the markets, the sector and the competition’s activities, to inform the country business strategy
- Organize an in-depth strategic watch (consumer, competition, new business models), identify the major trends of the market to detect growth opportunities
- Define development recommendations to guide senior management
A DAY IN THE LIFE
Drive consumer-centricity in a beauty category
- Understand consumer category needs and behaviours to deliver clear messages to the business
- Influence with insights and consumer data driven facts
- Support and help optimise new launches via relevant consumer insights
- Continue to connect with relevant business stakeholders to drive consumer centricity and transform insights into growth opportunities
- Ensure learnings are implemented in the business / transformed into action
Leading on cross categories analysis
- Responsible for managing one of the cross brands studies (brand health tracking, segmentation, etc) for the UK and Ireland, alongside Zone
- Being a partner for Zone, the research agency and stakeholders as regards all project deliverables
- Share learnings with internal and external stakeholders to build on learnings and actions based on the study output.
WHO YOU ARE
- Proven track record in the application of insights in the FMCG industry
- Passion to understand consumer behaviours and motivations
- Highly numerate – strong analytically and good commercial acumen
- Digitally minded
- Fundamentally shopper oriented. Able to blend and interpret information from multiple sources
- Ability to deliver on projects to quality and time
- Strong presentation and communication skills with the ability to communicate information and opinions persuasively, openly and honestly, including when it concerns difficult messages
- Strong organisational skills
- Ability to work in an ever changing & demanding environment
- Acts as a proactive self-starter and takes initiative
- Builds strong and effective relationships based on trust
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they’re at the heart of L’Oréal’s success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You’ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L’Oréal. We’ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there’s lots more too!
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