How To Hire a Performance Marketing Manager

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Job Overview

A Performance Marketing Manager is primarily responsible for managing digital accounts and diversifying the channel mix using paid social channels. They focus on campaign‑specific results and drive the marketing department’s commercial performance. They build relationships between brands and publishers to reach, engage, and convert audiences to build sales and the brand.

Day to day tasks

• Managing the day‑to‑day digital marketing strategy and operations
• Providing reports and analysis to demonstrate effective ROI to key stakeholders
• Own all performance targets and budgets across marketing objectives such as new user acquisition
• Monitor and optimize channels and campaigns to achieve business objectives around quality and scale
• Analyze results and make data‑driven recommendations for optimization for future marketing campaigns
• Coordinate with cross‑functional teams (product, content, data, CRM) to define metrics, measure performance, and develop actionable insights

Skills & Qualifications

• Customer‑focused with excellent analytical skills
• SEO skills to improve brand’s web traffic
• Solid understanding of the pay‑per‑click approach
• Wealth of knowledge in paid acquisition and design/implementation of ads on various channels
• SEO, PPC, Paid Acquisition

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