Senior Events Manager

Senior Events Manager – EMEA Regional Marketing

As the Senior Events Manager for EMEA Regional Marketing, you’ll be instrumental in developing and executing our events strategy across EMEA. Working with EMEA Sales, plus the EMEA Marketing & global teams, you’ll ideate, plan and deliver industry leading events that directly drive pipeline and revenue.

Responsibilities

• Plan and manage regional events including flagship annual customer events, owned events, trade shows, webinars, and other related activities, creating impactful experiences and generating high-quality leads.
• Position yourself and your work as a strategic lever for scale, diagnose and solve scaling opportunities, lead and influence behaviours and processes beyond the event itself.
• Drive a robust pipeline of new logos and expansion opportunities through targeted and innovative events.
• Collaborate closely with Sales, SDR, People Science, and Customer Experience teams to synchronize marketing efforts, run retrospectives, continuous improvement measures, and ensure follow‑through lead management and opportunity conversion.
• Apply a strong, data‑driven understanding of sales priorities and regional competitive landscape to shape plans, provide feedback on messaging, and ensure alignment with global strategies.
• Leverage local partners to run joint events and webinars that influence pipeline and accelerate deals.
• Track key performance indicators (KPIs) to measure effectiveness, use data‑driven insights to drive continuous improvement and achieve measurable results.

Success in this Role Means

• Pipeline and revenue targets are met with conversion improving quarter over quarter.
• Outstanding sales & marketing partnership that is strong and visible – shared plans, clear cadences, aligned reporting, and measurable acceleration on top accounts and opportunities.
• The budget is proactively managed with clear ROI narratives and a test‑and‑learn roadmap tied to pipeline impact.

Qualifications

• 7+ years of B2B events experience, with demonstrated ability to create and execute event marketing strategies tailored to customer acquisition and brand presence.
• Experience working in an international organisation and an openness to diverse viewpoints.
• Mindset geared towards innovation and creativity, willing to experiment and take calculated risks.
• Strong analytical skills; familiarity with typical MarTech (Salesforce, HubSpot, webinar and ABM tools such as Splash, 6Sense) to prioritize, measure and optimize programs.
• Exceptional collaboration and communication skills; able to influence cross‑functional teams (Sales, SDR, CX, Global Marketing) without direct authority and operate with rigor.
• Understanding of scaling across new logos and expansion, balancing high‑touch field activity with global digital plays.
• Willingness to travel as required to support regional events and initiatives.

Nice to Have

• Fluency in German or another European language or experience working in the DACH/BLX/Europe market.
• Familiarity with HR tech and HR buyer, aligning programs to engagement, performance, and development use cases common to People teams.
• Experience working with regional partners and third‑party events to extend reach within the EMEA ecosystem.

Benefits

• Employee Share Options Program.
• Programs, coaching, and budgets to help you thrive personally and professionally.
• Access to external providers for mental wellbeing and coaching support.
• Monthly Camper Life Allowance.
• Team budgets dedicated to team building activities and connection.
• Intentional quarterly wellbeing pauses: a company‑wide shutdown day in each region.
• Extended year‑end breaks.
• Excellent parental leave and in‑work support program available from day 1.
• 5 Social Impact Days a year to make a positive impact on the community.
• MacBooks and a work‑from‑home office budget.
• Medical insurance coverage for you and your family (US & UK only).

Commitment to Diversity, Equity, and Inclusion

We are committed to fostering a diverse, equitable, and inclusive workplace and to leading by example in anti‑racism efforts.

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