Digital Performance Marketing Manager
Opportunity Available in Manchester & London
Role Purpose
Own and drive the acquisition engine of the business, generating high-quality inbound leads and pipeline through paid media, website performance, and data-led decision making.
This role is accountable for turning marketing investment into measurable pipeline and revenue, owning performance strategy end-to-end and holding agencies and sales team accountable to commercial outcomes.
Core Skills Needed
- Strong experience in performance or acquisition marketing
- Proven ability to manage and scale paid media through agencies
- Strong analytical and reporting skills (HubSpot or similar CRM)
- Experience with website optimisation and CRO
- Commercial mindset with clear focus on pipeline and ROI
- Strong stakeholder and agency management skills
- Experience with copy writing for both paid and website channels
- Experience reviewing leads with CRM to understand how these progress through the funnel, and working with sales team to drive and improve our follow-up and conversions
Core Responsibilities
Acquisition Strategy & Funnel Ownership
- Own the end-to-end acquisition strategy across all paid and digital channels
- Manage performance from Click → Lead → Opportunity → Reservation not just top-of-funnel metrics
- Forecast lead volume, conversion, and pipeline contribution from marketing activity
- Continuously optimise funnel performance to improve lead quality and conversion
Performance Marketing & Agency Leadership
- Own strategy and performance across:
- Paid social
- Paid search
- Other paid acquisition channels
- Lead and manage agency partners:
- Set clear strategy, targets, and direction
- Challenge performance and drive continuous improvement
- Hold agencies accountable to pipeline and revenue outcomes (not just CPL)
Website & Conversion Rate Optimisation (CRO)
- Own website performance as a core acquisition channel
- Project manage new website build and ongoing improvements
- Define and deliver CRO roadmap:
- Landing page optimisation
- Conversion improvements
- User journey enhancements
- Ensure the website effectively converts traffic into qualified leads
Data, Reporting & Commercial Insights (HubSpot)
- Use HubSpot to analyse:
- Funnel performance
- Lead quality and conversion rates
- Pipeline generated from new leads
- Build clear reporting on:
- Channel performance
- Campaign effectiveness
- ROI and pipeline impact
- Use insights to inform strategy, budget allocation, and optimisation
Attribution & Performance Optimisation
- Own understanding of channel attribution and performance
- Identify where value is created across the funnel
- Ensure accurate tracking and data flow across all platforms
- Continuously optimise based on performance data
Sales Alignment
- Define and refine what a qualified lead looks like (MQL/SQL)
- Use feedback from the sales team alongside data to improve lead quality and conversion
- Ensure marketing activity generates sales-ready opportunities
Salary: 40,000 – £50,000
”, “datePosted”: “2026-05-15”, “hiringOrganization”: { “@type”: “Organization”, “name”: “North Property Group”, “sameAs”: “https://uk.whatjobs.com/pub_api__cpl__433379345__4861?utm_campaign=publisher&utm_medium=api&utm_source=4861&geoID=19285” }, “jobLocation”: { “@type”: “Place”, “address”: { “@type”: “PostalAddress”, “addressLocality”: “Manchester” } } }Digital Performance Marketing Manager
Opportunity Available in Manchester & London
Role Purpose
Own and drive the acquisition engine of the business, generating high-quality inbound leads and pipeline through paid media, website performance, and data-led decision making.
This role is accountable for turning marketing investment into measurable pipeline and revenue, owning performance strategy end-to-end and holding agencies and sales team accountable to commercial outcomes.
Core Skills Needed
- Strong experience in performance or acquisition marketing
- Proven ability to manage and scale paid media through agencies
- Strong analytical and reporting skills (HubSpot or similar CRM)
- Experience with website optimisation and CRO
- Commercial mindset with clear focus on pipeline and ROI
- Strong stakeholder and agency management skills
- Experience with copy writing for both paid and website channels
- Experience reviewing leads with CRM to understand how these progress through the funnel, and working with sales team to drive and improve our follow-up and conversions
Core Responsibilities
Acquisition Strategy & Funnel Ownership
- Own the end-to-end acquisition strategy across all paid and digital channels
- Manage performance from Click → Lead → Opportunity → Reservation not just top-of-funnel metrics
- Forecast lead volume, conversion, and pipeline contribution from marketing activity
- Continuously optimise funnel performance to improve lead quality and conversion
Performance Marketing & Agency Leadership
- Own strategy and performance across:
- Paid social
- Paid search
- Other paid acquisition channels
- Lead and manage agency partners:
- Set clear strategy, targets, and direction
- Challenge performance and drive continuous improvement
- Hold agencies accountable to pipeline and revenue outcomes (not just CPL)
Website & Conversion Rate Optimisation (CRO)
- Own website performance as a core acquisition channel
- Project manage new website build and ongoing improvements
- Define and deliver CRO roadmap:
- Landing page optimisation
- Conversion improvements
- User journey enhancements
- Ensure the website effectively converts traffic into qualified leads
Data, Reporting & Commercial Insights (HubSpot)
- Use HubSpot to analyse:
- Funnel performance
- Lead quality and conversion rates
- Pipeline generated from new leads
- Build clear reporting on:
- Channel performance
- Campaign effectiveness
- ROI and pipeline impact
- Use insights to inform strategy, budget allocation, and optimisation
Attribution & Performance Optimisation
- Own understanding of channel attribution and performance
- Identify where value is created across the funnel
- Ensure accurate tracking and data flow across all platforms
- Continuously optimise based on performance data
Sales Alignment
- Define and refine what a qualified lead looks like (MQL/SQL)
- Use feedback from the sales team alongside data to improve lead quality and conversion
- Ensure marketing activity generates sales-ready opportunities
Salary: 40,000 – £50,000
…