Head of Digital Marketing

Proximity Recruitment are working with a growing, multi-brand business looking for a hands-on Head of Digital (£55,000 - £60,000 + benefits) to take ownership of digital performance across several established brands.

This role sits within an in-house creative team but works closely with multiple business units, supporting growth, visibility and conversion through smart, data-led digital marketing.

Responsibilities include:

• You’ll own the digital marketing strategy end-to-end, balancing creativity with brand performance.
• Develop and deliver digital strategies aligned to commercial goals.
• Manage and optimise company websites and ecommerce platforms.
• Plan and execute multi-channel campaigns (SEO, paid search, paid social, email).
• Create and optimise content across web, email and social.
• Lead on SEO, keyword strategy and paid media performance.
• Manage social channels and paid social campaigns.
• Build and optimise email campaigns and customer journeys.
• Track performance using analytics tools and share clear insights.
• Continuously test, optimise and improve conversion rates.

What we’re looking for:

• Proven experience in a digital marketing role.
• Strong understanding of SEO, paid media, social and analytics.
• Confident managing websites and CMS platforms.
• Creative, commercial and data-driven.
• Comfortable working cross-functionally in a fast-paced environment.
• Strong communication and stakeholder skills.

This role is a blend of tactical delivery & strategic planning across 3 quality brands who work with major retailers in the UK. The successful person will be adept at rolling their sleeves up and executing high quality digital campaigns. The position is hybrid; 3 days in the office in Leicester, 2 days working from home. Please don’t hesitate to apply for more details.