Business Development and Growth Executive - Permanent, Cranfield
Salary £40k-£45k DOE
Do you have experience of sales of a service B2B?
Are you an experienced objection handler, and solution finder?
Are you experienced in working through the ‘full sales cycle’?
Our client is an established Learning and Development Company, covering coaching, mentoring, leadership and management development programmes.
Through continued growth they are looking for a Business Development and Growth Executive
Role Purpose
To work directly with the Director responsible for business growth to generate new business opportunities, by executing targeted outreach, managing campaigns, and ensuring structured follow-up of all leads and interactions.
This is a commercial, execution-focused role, responsible for turning marketing activity, relationships, and outreach into qualified meetings and pipeline.
Key Responsibilities
- Lead Generation & Outreach Execution
- Build and manage high-quality prospect lists using LinkedIn and Sales Navigator
- Execute targeted outreach campaigns (connection requests, messaging, follow-ups)
- Convert activity into meetings and opportunities with prospective clients
- Confident in managing and challenging senior stakeholders to ensure actions are completed and opportunities progress
- Campaign Execution & Pipeline Development
- Support the delivery of sector-focused campaigns (e.g. Learning & Development, Housing, Leadership)
- Track all campaign activity, responses, and next steps
- Ensure no leads or opportunities are lost or untracked
- Maintain momentum across all active campaigns
- Organise and deliver targeted marketing projects (e.g. webinar creation, delivery and follow-up, podcasts, industry events)
- CRM Ownership (HubSpot / other)
- Own and maintain accurate CRM data (contacts, opportunities, stages, next actions)
- Manage pipeline visibility and progression
- Ensure all activity is captured with minimal duplication (email/calendar integration)
- Continuously improve how the CRM supports business development
- Follow-Up & Conversion Discipline
- Take ownership of all follow-up activity from:
- Webinars and events
- Outreach campaigns
- Meetings and introductions
- Ensure timely, structured, and commercially focused follow-ups
- Drive conversations towards meetings and next-stage opportunities
Skills & Experience Required
Essential
- Experience in business development, sales support, marketing operations, or similar
- Strong commercial awareness — understands what makes a good lead and how opportunities progress
- Strong experience using CRM systems (HubSpot, Salesforce or equivalent) and IT systems (MS products - agile and fully capable to work in Word, Excel and PowerPoint content, generating clear data and copy for internal business use, with minimal support)
- Strong project management capability to plan, coordinate, and deliver multiple concurrent commercial activities
- LinkedIn and Sales Navigator for lead generation
- Highly organised with the ability to manage multiple workstreams effectively
- Confident written and verbal communication skills
Desirable
- Experience in professional services, consultancy, or B2B environments
- Capability to produce engaging content for PowerPoint (effective visuals and narrative) in line with company branding
- Experience supporting or executing marketing campaigns
- Exposure to pipeline reporting and performance tracking
- Canva and SAP experience an advantage