Since its creation in 1958, LG Electronics has been focused on enhancing the life and business of its customers with innovative technologies, products and solutions.
LG's mission is to be #1 by creating a better life for our customers. At LG we make products and services that make lives better, easier, and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life’s Good”! As a global leader, we strive for greatness not only in the products we make but in our people. That is why we are currently seeking the newest innovator to join our dynamic team as Content and Services Business Development Director.
Key Roles & Responsibilities
- Establish EU content business strategy and partnership portfolio through local market research and market sensing in the region, and discuss implementation plans through frequent meetings with partners
- Discover new partners and services related to OTT / Broadcasting / Media / Platform / Content in EU, negotiating business partnership and launching services for LG Smart devices
- Create / discover new business models and develop services to expand partnerships with global / regional partners and drive commercialization and financial targets
- Work with HQ to achieve annual roadmap, revenue goals and renegotiate existing agreements as required
- Responsible to support strategic KPIs of achieving growth targets by continuously analyzing performance to optimize revenue
- Work closely with LG Marketing and local Marketing partners for content initiatives
- Support activities to further strengthen and improve in marketing, operations, development, and other partnerships with relevant departments after service launch
- Discovering and commercializing prior service concepts in line with the evolving OTT / Broadcasting / Media/ Content industry
- Monitoring and discussing each country’s new / updated regulation with relevant government; provide real time VOC to the government when arising commercial disadvantage and prepare a counterplan in advance
- Work with HQ to achieve annual roadmap, revenue goals and renegotiate existing agreements as required
- Investigate different business models to assist LG to grow its platform business
- Drive communication, education, data management, performance and reporting across partners
- Attending conferences and events to build relationships with industry partners and staying up to date with new trends / developments within the industry
- Manage partner engagement to optimize the commercial relationships through co-marketing, technical collaboration, daily communication with partners and HQ. Create and implement new best practices to scale the partnership globally
- Collaborate with multiple HQ and EU regional teams to coordinate content-driven marketing in support of regional resources, such as in-store management, product PR and to support product sales
Required qualifications, skills and experience
- University degree (MBA will be valued) in Marketing, Business Administration or related field
- Minimum 12 years of experience in business development, business alliance management, international business, new business, discovering partner, service commercialization
- Strong experience in OTT / Broadcast / Media / Platform / Content / Online industry and services
- Strong experience in Content Distribution or Direct-to-Consumer business
- Demonstrated ability in discovering partnerships with global / local service providers, building business models, and leading the growth of the business by delivering incremental results
- In-depth understanding of Media and Streaming businesses in the EU markets
- Excellent negotiation skills and knowledge of agreement structure and business models
- Excellent communication skills with internal LG counterparts and external stakeholders, such as content providers and 3P tech partners
- Demonstrated experience in developing strong and trustful relationships with people with diverse cultural backgrounds
- Fluent in English (written and spoken) and at least one other European language
- Excellent competence in use of Microsoft Office software suite, especially Power Point , Word, Excel, Electronic mail