Interim Global Head of Marketing

{ “@context”: “http://schema.org”, “@type”: “JobPosting”, “title”: “Interim Global Head of Marketing”, “description”: “

Interim Global Head of Marketing

Contract: 12 Month FTC
Location: London
Level: Senior and Expert level
Start date: July

Who you are

  • The role requires someone comfortable operating with autonomy, making decisions, and leading through complexity
  • A commercially minded marketing leader with strong B2B experience
  • Comfortable operating in a global, multi-market environment
  • Strong commercial mindset, with a focus on impact and ROI
  • Confident decision-maker, able to prioritise and make trade-offs
  • Excellent stakeholder management and influencing skills
  • Ability to simplify complexity and communicate clearly at a senior level
  • A hands‑on, pragmatic approach, someone who enjoys being close to the work as well as setting direction
  • Experience working in B2B marketing, ideally within consulting or professional services
  • Experience leading teams or functions, with a track record of delivery and execution
  • Experience working across global or multi-regional marketing environments
  • Proven ability to deliver commercially impactful marketing activity
  • Experience managing budgets and multi‑channel marketing environments
  • Experience working with senior stakeholders

What the job involves

  • We're looking for an experienced Global Head of Marketing to join on an initial 12‑month maternity cover, leading our global marketing function
  • Marketing plays a central role in how we build our brand, differentiate in key markets, and drive commercial performance
  • This role will ensure we maintain momentum, deliver against strategic priorities, and continue to operate as a high‑performing, globally aligned function
  • You'll step into an established model and be expected to provide clear direction, prioritisation, and oversight across a complex, multi‑channel environment, while remaining closely connected to execution and delivery
  • This is a hands‑on leadership role
  • You will operate as a player‑coach: setting direction while actively shaping campaigns, guiding output, and staying close to performance and delivery across the team. This is not a purely strategic or advisory position
  • There is potential for this role to extend beyond the initial 12‑month period, depending on business needs and performance
  • This is a fast‑paced, high‑accountability environment where clarity, pace, and quality of execution matter
  • We are a lean, high‑performing team, so this role suits someone who enjoys being in the detail and actively driving work forward, not just directing from a distance
  • You'll need to move comfortably between strategic thinking and hands‑on execution on a daily basis

Strategic leadership:

  • Own and drive the global marketing strategy and plan
  • Translate business priorities into clear, actionable marketing direction
  • Set priorities across sectors, campaigns, and regions
  • Lead the development of the next global marketing strategy and annual plan
  • Ensure alignment and consistency across global and group marketing teams
  • Balance strategic ownership with active involvement in execution and delivery

Campaigns, brand & digital performance:

  • Actively shape and drive delivery of major campaigns and strategic marketing initiatives
  • Ensure activity is aligned to pipeline generation
  • Lead digital marketing strategy and stay close to performance, optimisation, and key channel decisions
  • Drive external brand positioning through campaigns, content, and thought leadership
  • Prioritise activity based on commercial impact and return on investment

Team leadership:

  • Lead and develop the global marketing team, with oversight across a multi‑disciplinary function
  • This includes leading team members both in the UK and US
  • Provide clear direction, structure, and accountability
  • Ensure integrated execution across brand, digital, and communications
  • Maintain high standards of delivery, pace, and performance
  • Remain closely involved in output quality and key deliverables across the team

Budget & planning:

  • Own and manage the global marketing budget
  • Allocate and optimise spend in line with strategic priorities
  • Make clear, commercially driven trade‑off decisions
  • Lead planning and budgeting for the next financial year

Stakeholder engagement & governance:

  • Build strong relationships with Partners and senior stakeholders
  • Own and deliver a clear marketing reporting cadence, including:
    • Bi‑weekly performance updates for management
    • Monthly marketing reports for senior stakeholders
    • Quarterly marketing packs for Partner meetings
  • Translate marketing activity into clear, concise, and commercially relevant narratives
  • Maintain a structured operating rhythm across planning, reporting, and performance tracking

Demand management & prioritisation:

  • Act as the central point of oversight for incoming marketing requests
  • Assess, prioritise, and align requests against strategic priorities
  • Ensure focus is maintained on high‑impact activity, avoiding fragmentation

Success in this role will look like:

  • Continued momentum and delivery across key campaigns and priority sectors
  • Strong alignment between marketing activity and commercial outcomes
  • Clear prioritisation and effective allocation of budget and resources
  • Clear, consistent, and valued communication of marketing performance to stakeholders
  • A well‑defined and actionable global marketing strategy for the next financial year
  • A visible, hands‑on leadership style, with strong involvement in campaign delivery and output quality
  • Fast, pragmatic decision‑making that keeps work moving and avoids over‑complexity
  • A team that feels supported, challenged, and clear on priorities, with minimal friction or rework

Global working model:

  • This is a global role with core markets in the UK, US, and South Africa
  • The majority of the marketing team is based in the UK, so regular collaboration within UK working hours is important, alongside engagement with US stakeholders and activity
  • You'll need to be comfortable operating across time zones, with a level of flexibility in your working pattern to stay connected to both the team and the business

#J-18808-Ljbffr”, “datePosted”: “2026-05-16”, “hiringOrganization”: { “@type”: “Organization”, “name”: “Gofractional”, “sameAs”: “https://uk.whatjobs.com/pub_api__cpl__433586877__4861?utm_campaign=publisher&utm_medium=api&utm_source=4861&geoID=33” }, “jobLocation”: { “@type”: “Place”, “address”: { “@type”: “PostalAddress”, “addressLocality”: “London” } } }
Company: Gofractional
Apply for the Interim Global Head of Marketing
Location: London
Job Description:

Interim Global Head of Marketing

Contract: 12 Month FTCLocation: LondonLevel: Senior and Expert levelStart date: July

Who you are

  • The role requires someone comfortable operating with autonomy, making decisions, and leading through complexity
  • A commercially minded marketing leader with strong B2B experience
  • Comfortable operating in a global, multi-market environment
  • Strong commercial mindset, with a focus on impact and ROI
  • Confident decision-maker, able to prioritise and make trade-offs
  • Excellent stakeholder management and influencing skills
  • Ability to simplify complexity and communicate clearly at a senior level
  • A hands‑on, pragmatic approach, someone who enjoys being close to the work as well as setting direction
  • Experience working in B2B marketing, ideally within consulting or professional services
  • Experience leading teams or functions, with a track record of delivery and execution
  • Experience working across global or multi-regional marketing environments
  • Proven ability to deliver commercially impactful marketing activity
  • Experience managing budgets and multi‑channel marketing environments
  • Experience working with senior stakeholders

What the job involves

  • We’re looking for an experienced Global Head of Marketing to join on an initial 12‑month maternity cover, leading our global marketing function
  • Marketing plays a central role in how we build our brand, differentiate in key markets, and drive commercial performance
  • This role will ensure we maintain momentum, deliver against strategic priorities, and continue to operate as a high‑performing, globally aligned function
  • You’ll step into an established model and be expected to provide clear direction, prioritisation, and oversight across a complex, multi‑channel environment, while remaining closely connected to execution and delivery
  • This is a hands‑on leadership role
  • You will operate as a player‑coach: setting direction while actively shaping campaigns, guiding output, and staying close to performance and delivery across the team. This is not a purely strategic or advisory position
  • There is potential for this role to extend beyond the initial 12‑month period, depending on business needs and performance
  • This is a fast‑paced, high‑accountability environment where clarity, pace, and quality of execution matter
  • We are a lean, high‑performing team, so this role suits someone who enjoys being in the detail and actively driving work forward, not just directing from a distance
  • You’ll need to move comfortably between strategic thinking and hands‑on execution on a daily basis

Strategic leadership:

  • Own and drive the global marketing strategy and plan
  • Translate business priorities into clear, actionable marketing direction
  • Set priorities across sectors, campaigns, and regions
  • Lead the development of the next global marketing strategy and annual plan
  • Ensure alignment and consistency across global and group marketing teams
  • Balance strategic ownership with active involvement in execution and delivery

Campaigns, brand & digital performance:

  • Actively shape and drive delivery of major campaigns and strategic marketing initiatives
  • Ensure activity is aligned to pipeline generation
  • Lead digital marketing strategy and stay close to performance, optimisation, and key channel decisions
  • Drive external brand positioning through campaigns, content, and thought leadership
  • Prioritise activity based on commercial impact and return on investment

Team leadership:

  • Lead and develop the global marketing team, with oversight across a multi‑disciplinary function
  • This includes leading team members both in the UK and US
  • Provide clear direction, structure, and accountability
  • Ensure integrated execution across brand, digital, and communications
  • Maintain high standards of delivery, pace, and performance
  • Remain closely involved in output quality and key deliverables across the team

Budget & planning:

  • Own and manage the global marketing budget
  • Allocate and optimise spend in line with strategic priorities
  • Make clear, commercially driven trade‑off decisions
  • Lead planning and budgeting for the next financial year

Stakeholder engagement & governance:

  • Build strong relationships with Partners and senior stakeholders
  • Own and deliver a clear marketing reporting cadence, including:
    • Bi‑weekly performance updates for management
    • Monthly marketing reports for senior stakeholders
    • Quarterly marketing packs for Partner meetings
  • Translate marketing activity into clear, concise, and commercially relevant narratives
  • Maintain a structured operating rhythm across planning, reporting, and performance tracking

Demand management & prioritisation:

  • Act as the central point of oversight for incoming marketing requests
  • Assess, prioritise, and align requests against strategic priorities
  • Ensure focus is maintained on high‑impact activity, avoiding fragmentation

Success in this role will look like:

  • Continued momentum and delivery across key campaigns and priority sectors
  • Strong alignment between marketing activity and commercial outcomes
  • Clear prioritisation and effective allocation of budget and resources
  • Clear, consistent, and valued communication of marketing performance to stakeholders
  • A well‑defined and actionable global marketing strategy for the next financial year
  • A visible, hands‑on leadership style, with strong involvement in campaign delivery and output quality
  • Fast, pragmatic decision‑making that keeps work moving and avoids over‑complexity
  • A team that feels supported, challenged, and clear on priorities, with minimal friction or rework

Global working model:

  • This is a global role with core markets in the UK, US, and South Africa
  • The majority of the marketing team is based in the UK, so regular collaboration within UK working hours is important, alongside engagement with US stakeholders and activity
  • You’ll need to be comfortable operating across time zones, with a level of flexibility in your working pattern to stay connected to both the team and the business

#J-18808-Ljbffr…

Posted: May 16th, 2026