{ “@context”: “http://schema.org”, “@type”: “JobPosting”, “title”: “Project Lead, Analytics”, “description”: “
Project Lead – WPP Media Analytics Team
Role Summary and Impact
Project Leads are key members of the Modelling Services team, responsible for the day‑to‑day running of projects and providing support for junior staff and direct reports. You are responsible for ensuring the requirements for each project are correctly scoped, models are statistically robust but intuitive and required outputs are delivered. It requires a combination of technical modelling rigour, leadership, communication skills and media expertise.
Key Benefits
- You’ll be at the cutting edge of the most advance analytics’ in the media industry, seeing the industry improve and change from the very front.
- You’ll be working in a close knit friendly team who are there to support you at every stage of your career. We truly work as a team!
- You’ll be constantly learning and challenged. No two days will ever be the same, and every day there an opportunity to improve on everything that has gone before.
Measures of Success
In three months, you would have:
- Been fully immersed in the team’s analytics approaches; developed a good working relationship with your team and clients
In six months, you would have:
- Led to completion your first client modelling project, with support from junior team members; developed a strong and trusted relationship with your stakeholders
In 12 months, you would have:
- Delivered a variety of client MMM projects and taken on increasing ownership of the modelling approaches and direction of your projects
Responsibilities of the role
- Ensure all modelling aspects of a project are statistically robust, intuitive and delivered on time to support timely delivery of the overall client project
- Oversee and ensure modelling best practice within the team
- Understand marketing strategy and business issues across clients
- Ensure internal teams are fully aware and trained on our ways of working
- Show ability to identify and deal with client issues before they get out of hand, from a modelling perspective
- Take responsibility for the development of junior team members, with support of Director/Account Lead
- Ability to delegate up and down, co‑ordinating between groups and disciplines
- Forge strong stakeholder relationships
- Identify and suggest ways to grow income
- Be aware of project profitability
Skills & Experience
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilise the Enterprise.
- Solid hands on experience in Market Mix Modelling, with rich and complete data sets
- Degree or degree‑level understanding of Economics, Maths, Stats, Sciences or another numerical subject
- Experience managing modelling projects for time series econometrics in the media or marketing industry – strong Market Mix Modelling technical understanding and experience is required
- Detailed media and marketing knowledge
- The ability to convert modelling outputs into real world actionable insights and solutions
- Strong team building skills, with the ability to explain complex processes clearly
- Experience managing a team of analysts or econometricians
- Excellent knowledge of common modelling packages, Excel, PowerPoint, R or other programming language
- Experience of modelling projects across a range of sectors
Company: WPP Media
Location: London
Job Description:
Project Lead – WPP Media Analytics Team
Role Summary and Impact
Project Leads are key members of the Modelling Services team, responsible for the day‑to‑day running of projects and providing support for junior staff and direct reports. You are responsible for ensuring the requirements for each project are correctly scoped, models are statistically robust but intuitive and required outputs are delivered. It requires a combination of technical modelling rigour, leadership, communication skills and media expertise.
Key Benefits
- You’ll be at the cutting edge of the most advance analytics’ in the media industry, seeing the industry improve and change from the very front.
- You’ll be working in a close knit friendly team who are there to support you at every stage of your career. We truly work as a team!
- You’ll be constantly learning and challenged. No two days will ever be the same, and every day there an opportunity to improve on everything that has gone before.
Measures of Success
In three months, you would have:
- Been fully immersed in the team’s analytics approaches; developed a good working relationship with your team and clients
In six months, you would have:
- Led to completion your first client modelling project, with support from junior team members; developed a strong and trusted relationship with your stakeholders
In 12 months, you would have:
- Delivered a variety of client MMM projects and taken on increasing ownership of the modelling approaches and direction of your projects
Responsibilities of the role
- Ensure all modelling aspects of a project are statistically robust, intuitive and delivered on time to support timely delivery of the overall client project
- Oversee and ensure modelling best practice within the team
- Understand marketing strategy and business issues across clients
- Ensure internal teams are fully aware and trained on our ways of working
- Show ability to identify and deal with client issues before they get out of hand, from a modelling perspective
- Take responsibility for the development of junior team members, with support of Director/Account Lead
- Ability to delegate up and down, co‑ordinating between groups and disciplines
- Forge strong stakeholder relationships
- Identify and suggest ways to grow income
- Be aware of project profitability
Skills & Experience
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilise the Enterprise.
- Solid hands on experience in Market Mix Modelling, with rich and complete data sets
- Degree or degree‑level understanding of Economics, Maths, Stats, Sciences or another numerical subject
- Experience managing modelling projects for time series econometrics in the media or marketing industry – strong Market Mix Modelling technical understanding and experience is required
- Detailed media and marketing knowledge
- The ability to convert modelling outputs into real world actionable insights and solutions
- Strong team building skills, with the ability to explain complex processes clearly
- Experience managing a team of analysts or econometricians
- Excellent knowledge of common modelling packages, Excel, PowerPoint, R or other programming language
- Experience of modelling projects across a range of sectors
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Posted: May 17th, 2026