Online Growth Marketing Manager (In digital agency growing their data team)
Team: Data
Reports to: Head of Data
Location: Leeds
Type: Full-time, hybrid / flexible working
Salary: £30,000 to £45,000 DOA
About the Role
We’re looking for an Online Growth Marketing Manager to join the Data team in a leading digital agency and lead experimentation strategies that drive measurable improvements for our clients’ websites and apps. Working closely with Digital Analysts and cross-functional teams, you’ll design and deliver data-driven optimisation strategies based on detailed analysis and post-test insights. Your work will focus on improving conversion rates through structured testing, statistical analysis, and continuous experimentation. This role requires a systematic and analytical mindset, using industry-leading tools to develop and execute A/B testing strategies. You’ll collaborate with data specialists, experience design teams, and client stakeholders to maximise performance and deliver meaningful results.
Key Responsibilities
- Conversion Optimisation
- Improve and optimise client conversions through data-driven ideation, execution, reporting, and analysis.
- Experimentation & Testing
- Run A/B tests and experimentation programmes, developing hypotheses and recommendations for website improvements.
- Use qualitative and quantitative research to inform testing strategies.
- Quality Assurance
- QA test implementations before client previews to ensure accuracy and alignment with hypotheses.
- Reporting & Insights
- Report results, findings, and learnings to stakeholders and marketing managers.
- Provide actionable insights and recommendations to support client KPIs and performance targets.
- Continuous Optimisation
- Deliver ongoing recommendations to improve user experience and website performance through continuous testing.
- Cross-Team Collaboration
- Work closely with other marketing teams (e.g. SEO and PPC) to align optimisation strategies with wider marketing activity.
- Stakeholder & Client Engagement
- Present testing performance and strategy in internal meetings.
- Participate in client calls, meetings, and presentations.
- Deliver pre-campaign, mid-campaign, and post-campaign analysis.
- Additional Duties
- Support wider business needs where required, including training and additional tasks assigned by your manager.
Knowledge, Technology & Qualifications
- Degree in a relevant field or equivalent experience (e.g. Mathematics, Science, Research, Statistics, Marketing, Advertising).
- Experience designing and executing A/B testing and experimentation programmes.
- Familiarity with testing platforms such as Optimizely, VWO, Webtrends.
- Experience with analytics platforms such as Google Analytics.
- Basic knowledge of HTML, CSS, and JavaScript is beneficial.
Skills & Competencies
- Ability to use analytics, customer experience data, and research insights to drive experimentation strategies and conversion improvements.
- Ability to quality assure CRO campaigns and ensure high standards and timely delivery.
- Strong written and verbal communication skills with the ability to clearly present ideas and insights.
Personal Attributes
- Proactively challenges the status quo to drive improvement.
- Collaborates effectively across teams to achieve shared success.
- Open to new ways of working, ideas, and perspectives.
- Curious and proactive in learning new skills and industry developments.
Benefits
- 25 days holiday (+bh) increasing yearly to 30
- Birthday off
- Flexible working
- Life assurance and salary sacrifice pension
- Volunteering and wellbeing portal, perkbox discounts
Got what it takes to own this fantastic role? Apply now!
#J-18808-Ljbffr…