CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Summary
We are seeking a highly strategic, results-driven Manager, Consumer Products EMEA to lead and expand the regional Softlines business within the Franchise – Consumer Products division at Mattel EMEA.
This pivotal role will be directly responsible for the strategic and commercial management of Mattel’s most important Softlines partners across EMEA, spanning apparel, footwear and home categories, sitting at the intersection of partner management, commercial leadership and strategic development and acting as the primary point of contact for Top partners, while ensuring internal alignment across Consumer Products, Brand, Marketing, Product Development and Global teams.
What Your Impact Will Be
Relationship
- Manage all aspects for day-to-day Top Tier Softlines partners using a data‑first approach (EUROMONITOR)
- Deliver detailed JBP per partner that includes forecast, budget, stretch targets, retail & marketing calendars and EMEA relevant product line plans by country.
- Develop deep relationships with partners at all levels.
- Conduct bi‑weekly 121 meetings, quarterly business reviews, annual top to tops and track financial goals through forecasting and ambitious sales targets.
- Deliver and ensure detailed joint marketing plan per partner that includes licensee investment that is aligned with Mattel CP goals. Ensure marketing support for top items.
- Negotiate EMEA deal terms and submit for legal drafting ensuring all relevant approvals have been gathered and all information required present and correct.
- Liaise with the legal team and licensee on contract drafting.
New Business
- Research, identify and pitch new category opportunities and prospective clients.
- Prepare brand pitch and marketing presentations across Mattel’s IP portfolio of brands.
- Attend Trade Fairs or category specific shows.
Strategy
- Responsible as the key point of connection for all aspects for Softlines Top tier partners including internal alignment and planning, country feedback, building business plans and strategy.
- Support Category Lead on key strategy for region.
- Bi‑weekly Softlines calls with each market lead to provide the necessary support and planning.
- Analyze the market with SWOT, gaps, opportunities, category priorities and keep current with changing trends & competitors.
- Monthly calls with global leads (GBT), franchise and brand teams.
- Support country teams to drive the top tier Softlines licensees through joint planning and immersion sessions.
- Work closely with the Product Development, Creative and Quality & Assurance teams on getting first‑class products to market.
- Work closely with Retail Development, Digital, PR, Regional Franchise and Local Brand teams to develop joint business plans.
- Implement marketing and promotional strategies in liaison with internal & external stakeholders.
- Gather and share category best practice from across the EMEA region with local teams.
- Help find innovative ways to grow the business.
- Manage extension of local deals into additional EMEA countries.
What We’re Looking For
- 8+ years of experience in consumer products, marketing, or sales, preferably within the fashion industry.
- Strong understanding of the licensing environment, with direct exposure to licensing processes.
- Experience in managing Softline’s DTRs.
- Experience developing Joint Business Plans (JBPs).
- Exposure to managing financial plans, including forecasting and performance tracking.
Skills & Education
- Degree in Business, Marketing, or a related field, or equivalent professional experience.
- Proven sales negotiation skills and a strong commercial mindset.
- Partner‑centric mindset and deep understanding of the fashion licensing ecosystem.
- Solutions‑oriented, with the ability to think creatively and identify incremental revenue opportunities.
- Strong influencing skills, with the ability to communicate messages persuasively and impactfully.
- Strong commercial acumen, with the competence to build, articulate, and present strategic plans.
- Excellent relationship‑building skills, able to navigate internal and external stakeholders with ease.
- Collaborative team player with an ambitious, growth‑focused mindset.
What We Offer
- Gross annual salary range of (GBP 69,040 – GBP 81,985)
- Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 15% of base salary, payout is determined by company and individual performance results.
- Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday!
- Car allowance.
- Cycle to work scheme.
- Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace, and Maven.
- Contributory pension scheme.
- Private health insurance.
- Dental insurance & dental service app.
- Life & disability insurance.
- Employee discount program ‘Be well at Mattel’.
- Mattel products discounts.
- Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co‑parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave.
Mattel’s total compensation package is based on objective, gender‑neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel UK Limited’s total rewards package. Please note that some of the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
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