{ “@context”: “http://schema.org”, “@type”: “JobPosting”, “title”: “Senior CRM Executive | Cult Beauty”, “description”: “
Senior CRM Executive – THG Beauty
We’re looking for a proactive and results‑driven CRM specialist to operate at Senior CRM Executive level, supporting the Senior CRM Manager in delivering a successful CRM growth strategy. With a commercial and creative mind, you’ll be part of a dynamic, innovative team that values creativity, collaboration and data‑driven strategies to achieve monthly revenue targets and channel KPIs.
Responsibilities
- Manage the end‑to‑end process for email marketing communications, including developing, briefing, building, subject line ideation and scheduling; champion personalisation and continually optimise with test‑and‑learn activity
- End‑to‑end email testing for link accuracy, spelling, grammar, legal compliance, mobile optimisation and deliverability
- Drive a strategic segmentation plan to target, retain and increase the value of customers
- Support the wider CRM team to achieve monthly revenue targets and channel KPIs across multiple markets, identifying gaps or opportunities and proposing solutions
- Own, develop and launch new email franchises, including template development, testing and success measurement
- Launch automated CRM campaigns, working cross‑functionally to uphold seamless customer journeys
- Champion CRM best‑practice through the use of dynamic content, personalisation and exploring ESP functionality
- Implement a robust A/B testing roadmap to drive improvement in email engagement
- Cascade monthly campaign plans to the wider business through engaging presentations
- Support Senior CRM Manager on rollout of partnership marketing media requests for CRM activities
- Mentor CRM Executive to support their development
Reporting
- Daily, weekly and monthly reporting against key KPIs
- Analyse campaign results, drive actionable insights and recommendations
- Communicate findings clearly through ad‑hoc reporting to support reactive initiatives and drive continuous growth
- Present findings to the wider business both verbally and via email
- Maintain ongoing awareness of competitor activity
Skills & Experience
- 2‑3 years in a CRM role with experience working with ESPs and dynamic content providers
- Experience in creating email campaigns, including triggered multi‑touch journeys across email and other CRM channels
- Experience in understanding data and building customer segments
- Strong understanding of e‑commerce marketing and the beauty industry
- Digitally minded with an innate understanding of mobile‑first behaviours
- Strategic thinker who can translate top‑line objectives into initiatives that drive results
- Confident using data, including data mining and analysis
- Highly articulate and confident communicator, both written and verbally
- Ability to work with multiple stakeholders in a fast‑paced environment
- Self‑motivated multi‑tasker able to handle multiple projects with good time management
- Commercially aware, proactive and able to show initiative
- Great attention to detail and organisational skills
Benefits
Career Development- Access bespoke development programmes designed by our in‑house L&D team
- Continued development through our upskilling programme delivered in partnership with an industry‑leading training provider
- 25 days annual leave plus bank holidays
- Enhanced maternity and paternity pay, depending on length of service
- Up to 10 days compassionate leave
- Buy back up to 3 days each year
- Unlock 2 days volunteer leave after 12 months
- Access face‑to‑face and virtual appointments with our in‑house GP
- Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme
- Up to 50% staff discount on THG brands
- Refer a candidate and receive up to £1000 when they pass probation
- Anniversary gifts when you hit 5 and 10 years of service
THG is proud to be a Disability Confident, Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and welcomes applications from all sections of the community.
#J-18808-Ljbffr”, “datePosted”: “2026-05-17”, “hiringOrganization”: { “@type”: “Organization”, “name”: “THG”, “sameAs”: “https://uk.whatjobs.com/pub_api__cpl__434449451__4861?utm_campaign=publisher&utm_medium=api&utm_source=4861&geoID=33” }, “jobLocation”: { “@type”: “Place”, “address”: { “@type”: “PostalAddress”, “addressLocality”: “London” } } }Company: THG
Location: London
Job Description:
Senior CRM Executive – THG Beauty
We’re looking for a proactive and results‑driven CRM specialist to operate at Senior CRM Executive level, supporting the Senior CRM Manager in delivering a successful CRM growth strategy. With a commercial and creative mind, you’ll be part of a dynamic, innovative team that values creativity, collaboration and data‑driven strategies to achieve monthly revenue targets and channel KPIs.
Responsibilities
- Manage the end‑to‑end process for email marketing communications, including developing, briefing, building, subject line ideation and scheduling; champion personalisation and continually optimise with test‑and‑learn activity
- End‑to‑end email testing for link accuracy, spelling, grammar, legal compliance, mobile optimisation and deliverability
- Drive a strategic segmentation plan to target, retain and increase the value of customers
- Support the wider CRM team to achieve monthly revenue targets and channel KPIs across multiple markets, identifying gaps or opportunities and proposing solutions
- Own, develop and launch new email franchises, including template development, testing and success measurement
- Launch automated CRM campaigns, working cross‑functionally to uphold seamless customer journeys
- Champion CRM best‑practice through the use of dynamic content, personalisation and exploring ESP functionality
- Implement a robust A/B testing roadmap to drive improvement in email engagement
- Cascade monthly campaign plans to the wider business through engaging presentations
- Support Senior CRM Manager on rollout of partnership marketing media requests for CRM activities
- Mentor CRM Executive to support their development
Reporting
- Daily, weekly and monthly reporting against key KPIs
- Analyse campaign results, drive actionable insights and recommendations
- Communicate findings clearly through ad‑hoc reporting to support reactive initiatives and drive continuous growth
- Present findings to the wider business both verbally and via email
- Maintain ongoing awareness of competitor activity
Skills & Experience
- 2‑3 years in a CRM role with experience working with ESPs and dynamic content providers
- Experience in creating email campaigns, including triggered multi‑touch journeys across email and other CRM channels
- Experience in understanding data and building customer segments
- Strong understanding of e‑commerce marketing and the beauty industry
- Digitally minded with an innate understanding of mobile‑first behaviours
- Strategic thinker who can translate top‑line objectives into initiatives that drive results
- Confident using data, including data mining and analysis
- Highly articulate and confident communicator, both written and verbally
- Ability to work with multiple stakeholders in a fast‑paced environment
- Self‑motivated multi‑tasker able to handle multiple projects with good time management
- Commercially aware, proactive and able to show initiative
- Great attention to detail and organisational skills
Benefits
Career Development
- Access bespoke development programmes designed by our in‑house L&D team
- Continued development through our upskilling programme delivered in partnership with an industry‑leading training provider
Enhanced Leave
- 25 days annual leave plus bank holidays
- Enhanced maternity and paternity pay, depending on length of service
- Up to 10 days compassionate leave
- Buy back up to 3 days each year
- Unlock 2 days volunteer leave after 12 months
Wellbeing Support
- Access face‑to‑face and virtual appointments with our in‑house GP
- Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme
- Up to 50% staff discount on THG brands
- Refer a candidate and receive up to £1000 when they pass probation
- Anniversary gifts when you hit 5 and 10 years of service
THG is proud to be a Disability Confident, Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and welcomes applications from all sections of the community.
#J-18808-Ljbffr…
Posted: May 17th, 2026