B2B E-Commerce Director (Turkey)
Are you ready to lead the eCommerce expansion strategy for a global consumer brand in Turkey? If you're passionate about shaping the future of online retail, building high-impact partnerships, and driving sustainable growth, this could be the opportunity for you.
Join a high-performing team to accelerate digital growth, strengthen marketplace partnerships, and enhance the customer experience across key online channels.
Core Responsibilities
- Own the end-to-end B2B eCommerce strategy for Turkey, defining the channel vision, growth ambition, and strategic roadmap aligned with regional and global priorities
- Continuously evolve the eCommerce channel by identifying new business models, tools, and ways of working to accelerate growth
- Lead strategic eCommerce partnerships, developing and executing joint business plans to drive revenue, profitability, and market share
- Manage commercial negotiations, including trade terms, investments, retail media, and promotional planning
- Build a strong, shopper-focused value proposition across assortment, pricing, content, and execution
- Lead, coach, and develop commercial and digital marketing teams (including retail media)
- Contribute to annual planning, forecasting, and long-term strategic direction for the business unit
- Act as a key member of the local leadership team, shaping broader business priorities
The Role
This is a critical leadership position responsible for driving digital commerce growth across key online platforms in Turkey. You will play a central role in developing strategic partnerships, strengthening commercial capabilities, and positioning eCommerce as a core growth engine.
Beyond channel ownership, this role contributes to wider business strategy, enabling cross-functional collaboration and supporting long-term market success through strong execution and leadership.
About You
- Strong experience leading eCommerce functions within FMCG, consumer goods, or retail
- Deep understanding of eCommerce fundamentals (assortment, pricing, promotions, retail media)
- Data-driven mindset with the ability to translate insights into actionable strategies
- Proven leadership experience managing and developing high-performing teams
- Strong commercial acumen and negotiation skills with complex partners
- Experience building and executing joint business plans with major eCommerce customers
- Strategic thinker with the ability to translate vision into tangible results
- Comfortable influencing senior stakeholders both internally and externally
- Experience in fast-paced, performance-driven environments
- Exposure to emerging markets or multi-country operations is advantageous
- Experience with retail media and performance marketing models
- Strong cross-functional collaboration and change leadership capabilities