Store Manager

Role Overview

Trading from 100 stores Millets supply a more casual outdoor customer who seeks value for money, providing for a wide range of recreational activities with an emphasis on exclusive brands, such as Peter Storm and Eurohike. The Store Manager oversees daily operations, drives sales performance, manages a team of motivated employees, and ensures exceptional customer service to achieve business goals.

Responsibilities

• Effectively run all store operations to meet or exceed sales and KPI targets, set clear sales goals, track performance, and evolve processes to ensure continuous store growth.
• Create and maintain colleague schedules to ensure proper coverage and productivity.
• Build a positive team culture through recruiting, training and continuous development, and motivate employees to achieve store success.
• Analyze sales data and financial reports to make quick and well-informed decisions, identifying and responding to areas of opportunity operationally and commercially.
• Develop and implement strategies to meet and exceed sales targets.
• Attract, engage and motivate customers into making purchases by using the latest visual merchandising techniques.
• Ensure merchandise displays are attractive and align with brand guidelines.
• Deliver the highest level of service in store to achieve a positive net promoter score (NPS).
• Address customer inquiries, feedback, and complaints in a timely and professional manner.
• Drive existing customer loyalty programs and promotions to enhance customer engagement.
• Maintain compliance with company policies, procedures, and regulatory requirements.
• Monitor and control store expenses to stay within budget.
• Ensure the store complies with health & safety regulations.

Role Objectives & KPIs

• Contribute to achieving or exceeding the store’s monthly sales target.
• Drive all additional KPIs including units, conversion, ATV, UPT and upselling or cross‑selling targets.
• Maintain a high Net Promoter Score.
• Ensure stock accuracy during store audits.
• Ensure all new colleagues complete mandatory training.
• Achieve employee satisfaction and engagement survey results that meet or exceed company benchmarks.
• Keep operational costs within the allocated budget.

Skills & Experience

• Previous management experience in a fast‑paced retail / customer‑facing environment.
• Passionate about retail and well‑understood the latest trends and competitors.
• Strong leadership skills with coaching and team‑development experience.
• Excellent communication skills.
• Proven track record of managing and exceeding sales targets and KPIs.
• Experience in analysing reports and making commercial decisions.
• Attention to detail and commercial mindset.
• Experience in visual merchandising is advantageous.
• Ability to promote JD Group values to internal and external stakeholders.

Benefits

• Quarterly discretionary bonus schemes.
• Company discount of 30% off a large number of products in‑store and online.
• Exclusive deals and discounts and offers from retail and hospitality businesses through the online benefits platform.
• Access to digital health and well‑being services through the benefits platform.
• Health cash plans.
• Wide range of internal development courses to support personal and professional development.
• Access to apprenticeships and accredited qualifications – earn while you learn and gain nationally recognised qualifications (England only).
• Company sick pay scheme.
• Health care cover.
• Discounted gym memberships at JD Gyms.
• Life assurance.
• Access to colleague networks and support initiatives that drive positive change.
• Opportunities to volunteer and contribute to JD Foundation.
• Employer engagement forums to influence positive change.
• Incremental holiday allowance.

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