Sales Strategy Manager

Responsibilities

• Gather, match and structure disparate data sets (market, customer, orders, financial) providing a comprehensive and robust basis for analysis and insight.
• Develop and maintain segmentation models to understand customer behaviour, growth potential and market opportunities.
• Analyze market trends, competitive intelligence and customer datasets to identify target segments for acquisition, expansion and retention strategies.
• Support structuring and development of business cases for strategic and transformation initiatives working with finance to access and validate key financial data and outputs.
• Build dashboards and reports that visualise analysis and insights that are relevant, valuable and impactful to the audience.
• Partner with Sales, HR, Finance and Revenue Operations teams to ensure segmentation insights align with go‑to‑market planning and account prioritisation.
• Evaluate sales deployment design, coverage models, role definitions and capacity to optimise resourcing against market opportunity.
• Support planning team where needed to provide insight into annual business planning, territory design and quota setting.
• Provide insights into the overall effectiveness of sales programs, initiatives and enablement activities.
• Support development of senior leadership decks and board‑level presentations.
• Maintain relationships with data source owners, providing new requirements and understanding changes and planned developments.

Qualifications

• 5+ years in data science, analytics and insight generation.
• Strong analytical skills with experience in data modelling, statistical analysis, predictive analytics, forecasting and data visualisation.
• Proficiency in analytics tools such as Excel, Power BI, Tableau, SQL or similar.
• Ability to simplify complex data into clear, compelling insights for non‑technical audiences.
• Commercial acumen and experience of constructing business cases.
• Understanding of sales processes, go‑to‑market models and commercial metrics.
• Proven experience working with large datasets and CRM systems (e.g., Salesforce, Dynamics).
• Ability to create visualisations and data‑driven storylines that resonate with senior audiences.
• Excellent stakeholder management and communication skills.
• Knowledge of B2B sales environments, particularly information services, SaaS or professional services is preferable.
• Degree in business, economics, data science, mathematics or a related field.

Benefits

• An exciting role in a globally active company.
• Mentoring: intensive support and qualified feedback during induction.
• Training: comprehensive program within the Global Client Delivery Academy and other learning options.
• Work‑life balance: flexible working hours, hybrid working and a working time account.
• Further development: excellent growth and career opportunities at local and international levels.
• Team spirit and an appreciative atmosphere.
• A high degree of responsibility with one of the largest product portfolios in the industry.
• Flat hierarchies and an open corporate culture.
• Modern office in a central location with state‑of‑the‑art infrastructure.
• Flexible working environment.
• Volunteer time off.
• LinkedIn Learning.
• Employee‑Assistance‑Program (EAP).

Diversity & Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation or gender identity), national origin, age, disability, genetic information, marital status, veteran status or any other characteristic protected by applicable laws.

#J-18808-Ljbffr…