Location: UK (Hybrid – Birmingham / London base with travel as required)
Contract Type: Full-time, Permanent
The Medinet Group is a leading independent healthcare provider operating across the UK and Ireland, with over 20 years’ experience supporting the NHS and delivering high-quality elective care services. Having partnered with more than 100 NHS Trusts and treated over 2 million patients, we have built a reputation for clinical excellence, operational agility and trusted delivery.
We provide acute clinical support within NHS Trusts, expand access through community-based outpatient services and modular facilities, and deliver innovative virtual mental health assessment services. As part of our next phase of growth, we are scaling our direct-to-patient (B2C) capability and expanding into private healthcare markets across the UK and Ireland – creating new opportunities to strengthen brand presence, improve patient access and accelerate commercial growth.
Our ambition is bold: to treat 1 million patients annually by providing faster access to care. To achieve this, we are investing in digital innovation, data-led decision making and strengthened commercial capability across the Group.
Role Overview
We are seeking a commercially astute and strategically driven Senior Marketing Manager to lead the development and execution of integrated marketing strategy across our growing contract portfolio.
This is a high-impact corporate role responsible for shaping and delivering data-led digital campaigns across both B2B and B2C audiences, supporting NHS partnerships while building and scaling our direct-to-patient and private healthcare presence across the UK and Ireland.
Reporting into senior leadership, the role will play a critical part in strengthening brand positioning, driving measurable commercial growth and embedding a performance-focused marketing function aligned to operational delivery and long-term strategic ambition.
Key Responsibilities
Marketing Strategy & Commercial Alignment
- Develop and deliver a comprehensive marketing strategy aligned to corporate growth objectives.
- Translate commercial priorities into targeted B2B (NHS, commissioners, partners) and B2C (direct-to-patient and private healthcare) campaigns.
- Act as a strategic partner to senior leadership, providing insight, reporting and performance recommendations.
- Identify opportunities for service-line growth, market expansion and brand differentiation.
Digital Performance & Growth
- Drive measurable growth across digital channels, optimising website performance, paid media and CRM activity to increase high-quality enquiries and conversions.
- Build and scale B2C acquisition campaigns to support private healthcare and direct-to-patient growth.
- Deliver high-impact B2B marketing initiatives aligned to contract portfolios and NHS partnerships.
- Embed a culture of continuous improvement through structured testing and optimisation to maximise conversion rates and user experience.
- Own and optimise marketing budgets with clear ROI accountability, reducing cost-per-acquisition while scaling performance.
Brand & Market Positioning
- Strengthen The Medinet Group brand across corporate, NHS and consumer audiences.
- Develop compelling value propositions tailored to both commissioning stakeholders and patient audiences.
- Lead the development of campaign assets, thought leadership, case studies and service collateral.
- Support service launches, contract mobilisations and private market expansion activity.
- Ensure brand consistency and regulatory compliance across all communications.
Data, Insight & Reporting
- Develop clear marketing performance dashboards aligned to commercial KPIs.
- Translate data into actionable insight to inform strategic decisions.
- Provide structured reporting into leadership reviews and planning cycles.
- Support commercial forecasting through marketing analytics and pipeline visibility.
Stakeholder & Agency Leadership
- Lead relationships with external digital agencies, media partners and creative suppliers.
- Define KPIs, governance frameworks and delivery standards.
- Work cross-functionally with operations, finance and clinical leadership to ensure marketing aligns with service capacity and mobilisation timelines.
- Provide leadership and structure as the marketing function evolves and scales.
Person Specification
Essential
- Significant experience in a Senior Marketing Manager or equivalent strategic marketing leadership role.
- Proven success delivering high-performance digital marketing campaigns with measurable ROI.
- Experience operating across both B2B and B2C marketing environments.
- Demonstrable experience building or scaling B2C capability within an established organisation.
- Strong expertise in digital performance marketing, CRM and marketing automation.
- Commercially astute with experience managing and optimising substantial marketing budgets.
- Advanced analytical capability with the ability to translate insight into growth strategy.
- Strong stakeholder engagement and influencing skills at senior level.
Desirable
- Experience within healthcare or other regulated sectors.
- CIM qualification or equivalent professional accreditation.
- Experience supporting service launches or private healthcare growth.
- Understanding of NHS stakeholder environments.
What We Offer
- Hybrid working model (up to 2 days remote following probation).
- 25 days annual leave plus bank holidays.
- Company pension scheme.
- Employee Assistance Programme (EAP).
- Cycle to Work scheme and additional employee benefits.
- The opportunity to shape and scale marketing within a growing, purpose-driven healthcare organisation.
Why Join Us?
This is a rare opportunity to build and scale a high-impact marketing function at a pivotal stage of organisational growth. You will play a central role in expanding our B2C capability, strengthening our private healthcare presence, and driving measurable commercial performance – while contributing to meaningful improvements in patient access to care across the UK and Ireland.
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