Job Purpose
This position sits in our Marketing & Technology service in London. We combine data, technology, creative content and paid media to address brands’ business problems and drive revenue through digital marketing solutions such as ad campaigns, augmented reality and chatbots. Clients include ASOS, Just Eat Takeaway, Twitch, TikTok and The White Company.
Here at DEPT, we are proud of the award‑winning campaigns and content we produce for a range of well‑known brands and believe that our Media Team is pivotal to the success of those campaigns. Our Media Team includes paid and organic media specialists, and we are looking for a Social Analyst to join the team.
What you’ll do
The role of Social Analyst is exciting, varied and constantly evolving. In this role, you will:
- Develop reports delivering accurate results in a timely manner outlining KPIs that align with client objectives.
- Manage and manipulate data in Google Sheets, using formulas for ease. Automate data sets where possible to speed up and improve workflow.
- Deliver insights related to the data to tell a cohesive story of performance over a set period or time or for a specific campaign.
- Lead the vision for how cross‑platform data can be utilised to inform optimal content creation and distribution.
- Work with clients’ internal analytics team to supplement any platform data with other relevant client data.
- Contribute insights and strategic thinking to all areas of the business (content, technology, media, data).
- Stay on top of platform and content trends, specifically regarding data insights best practices.
- Utilise social listening tools to monitor brand sentiment, trends and surface key talking points and topics of relevance for creative responses.
- Ensure constant innovation across all deliverables.
- Contribute to our creative process by sharing insights uncovered in your analysis.
- Continue to optimise and develop reporting processes to ensure efficiency.
- Research and assess technology solutions, processes and data sources to improve our capabilities.
- Liaise with clients when relevant to communicate performance insights.
- Present work internally and externally.
What you bring
To be considered for this role, you will need the following skills or experience:
- Relevant experience in a social media analytical role at a digital or creative agency or internally at a consumer‑focused brand (analyst or social media management).
- Strong understanding of key social media platforms and the key metrics and data points associated with them.
- Ideally an understanding of both organic and paid social media, with organic being priority.
- Advanced proficiency reporting across social media platforms including TikTok, Facebook, Instagram, YouTube and Pinterest.
- Expertise in social listening platforms such as Pulsar or Brandwatch.
- High proficiency in Excel or Google Sheets, comfortable with formulas and manipulating large data sets.
- An inquisitive and numerical mindset.
- Excellent time management and organisational skills with high attention to detail.
- Good understanding of how to develop social‑first creative.
- Understanding of how organic social can help clients meet their overall business objectives.
- Knowledge and experience of developing bespoke reporting frameworks.
- Ability to develop new reporting methodologies.
We offer
- A flexible, hybrid working policy (2 days from the office, depending on location).
- An excellent salary based on experience and equal pay policies.
- Pension, free private healthcare, mental health support and company sick pay scheme.
- Refreshments in the office all week and drinks at 4 p.m. on a Thursday.
- Help to get a season ticket loan and a cycle‑to‑work scheme.
- Enhanced family‑friendly policies to support new parents.
- Social and cultural events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
- Inspirational talks with guest speakers and events.
- Learning and development opportunities to support growth.
- Buddy programme: you will be paired with a buddy to help you during your first weeks at DEPT.
- A reputation for doing good – DEPT has been a certified B Corp since 2021 and has been named Agency of the Year at The Lovies and The Webby Awards.
- Awesome clients – local or global, big or small.
Diversity, Equity & Inclusion
At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
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