CRM Manager – £48,000

We’re partnering with a fast-growing, consumer-facing brand at a pivotal stage of its development. Built around rewards and exclusive experiences, the business has a loyal and engaged customer base and is now investing further into CRM to drive retention and long-term loyalty.

Reporting into senior marketing leadership, you’ll take full ownership of the CRM function – driving engagement, retention and lifetime value across email, SMS, push and direct channels.

Responsibilities

• Own and deliver the CRM strategy across the full customer lifecycle
• Plan, build and optimise campaigns and automated flows across email, SMS and push
• Develop customer segmentation to deliver targeted, personalised communications
• Manage and optimise a loyalty programme, creating mechanics that drive repeat engagement
• Set up and manage on-site competitions and prize draw experiences
• Analyse campaign performance and translate data into clear optimisation opportunities
• Oversee prize fulfilment, draw operations and customer communications
• Work cross-functionally with marketing, product and e-commerce teams

Experience Required

• Proven experience in a CRM, lifecycle or retention-focused role
• Strong hands‑on knowledge of email and SMS marketing platforms
• Data-driven mindset with strong reporting and analytical capability
• Experience with loyalty programmes, promotions or gamified/prize‑led products is a strong plus
• Highly organised and comfortable managing multiple workstreams in a fast‑paced environment

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