Media Strategist – McCann Birmingham
Ready to kickstart your strategy career at one of the most awarded, creatively fearless agencies in the world? McCann Birmingham is on the hunt for a Media Strategist with curiosity in their DNA and a passion for understanding what makes people tick.
Job Description
We’re not just a media agency; we’re a team within McCann, the UK’s largest integrated agency, driven by a shared goal: helping brands play a meaningful role in people’s lives and deliver real impact. As part of McCann, a global network renowned for culture‑shaping work, you’ll be part of a team that pushes creative boundaries by connecting data, media and creativity to design campaigns that work in the real world. You’ll work alongside Strategists, Analysts, Media teams and Client Leadership — learning how to connect insight, planning and execution so that audience thinking drives both the strategy and the final media plan.
The Role: Media Strategist
As Media Strategist, you’ll help shape audience‑first media strategies and connected campaigns for some of the UK’s most exciting brands. You’ll turn numbers into narratives, behaviours into opportunities, and insights into ideas that influence real decisions and how campaigns are planned and delivered. This role is for someone hungry to grow, excited to collaborate, and ready to be part of a strategy community that shares thinking, challenges each other and gets to better answers together.
What You’ll Do
- Put audience insight at the heart of media and communication planning
- Use data, curiosity and cultural awareness to uncover real opportunities for clients
- Build strong relationships across strategy, media, creative and client teams
- Help define priority audiences, segmentation and actionable frameworks
- Support the development of connected media plans and channel roles across campaignsBring people to life through storytelling that inspires creative thinking
- Use tools such as TGI, platform data and first‑party insights to uncover opportunities
- Present audience thinking in a clear, compelling way that influences planning and decisions
What You Bring
- A love of insight, culture and human behaviour
- Strong analytical skills and the ability to turn data into meaning
- Curiosity – you ask “why” and “what if” and look beyond the obvious
- A natural ability to connect ideas and spot patterns
- Confidence in storytelling and presenting ideas
- Familiarity with audience research tools (or the drive to master them)
How You’ll Grow
We’re serious about development at McCann Birmingham and you’ll have access to advanced training in audience strategy and behavioural science, an IPA Advanced Effectiveness Certificate, opportunities to contribute to thought leadership and industry events, coaching in storytelling, presenting and strategic thinking, and a place within a growing strategy community where you can learn from others and shape your own point of view.
Our Commitment to Equal Opportunities
For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense. As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompasses all dimensions of diversity, and that we demand the same of the people we work with. Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose. McCann is a disability confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for this role, so please let us know when you apply if you are eligible, along with any adjustments you may need to the recruitment process to enable you to perform at your best.
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