Work Pattern: Ideally 4 days per week in our TVC offices, London
Mars United CommerceMars United Commerce is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Established in 1973 and now part of the Publicis Groupe, we are global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape.
Role Overview
The Strategic Planner is responsible for building connected commerce strategy for multiple clients in the FMCG Space.
The role involves deriving insight to build communication propositions and highly effective strategies to win with shoppers, across global, regional and local geographies.
The Strategic Planner works closely with our creative and client service teams, and will regular present to senior clients.
Key Responsibilities
- Reviews client objectives and input to develop short and long-term integrated marketing strategies for the client.
- Works with internal partners (creative and client leadership) to develop and write creative briefs and communication propositions.
- Review Creative concepts and provide additional input or recommendations on client and project strategy.
- Work cross-functionally within the agency to ensure the successful execution of client and agency strategies.
- Performs secondary research on industry trends, reports, and consumer trends to develop insight.
- Supports the development of and conducts primary research, for either client or agency.
- Works with rest of the planning team to develop strategic implications
- Support ongoing competitive assessments and industry news relative to shopper and consumer segments.
- Competitive/Category behaviour assessment
Required Skills & Experience
- Understanding of integrated marketing principles, particularly shopper/commerce.
- Ability to synthesize information from various sources and extract key messages.
- Highly creative with first-rate conceptual, visual and writing skills.
- Highly resourceful, with strong research skills and a working knowledge of marketing analytics.
- Proactive and able to work independently.
- Self‑starter with strong problem‑solving ability.
- Strong deadline orientation and ability to effectively prioritize and meet deadlines.
Work Pattern: Ideally 4 days per week in our TVC offices, London
Mars United Commerce
Mars United Commerce is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Established in 1973 and now part of the Publicis Groupe, we are global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape.
Role Overview
The Strategic Planner is responsible for building connected commerce strategy for multiple clients in the FMCG Space.
The role involves deriving insight to build communication propositions and highly effective strategies to win with shoppers, across global, regional and local geographies.
The Strategic Planner works closely with our creative and client service teams, and will regular present to senior clients.
Key Responsibilities
- Reviews client objectives and input to develop short and long-term integrated marketing strategies for the client.
- Works with internal partners (creative and client leadership) to develop and write creative briefs and communication propositions.
- Review Creative concepts and provide additional input or recommendations on client and project strategy.
- Work cross-functionally within the agency to ensure the successful execution of client and agency strategies.
- Performs secondary research on industry trends, reports, and consumer trends to develop insight.
- Supports the development of and conducts primary research, for either client or agency.
- Works with rest of the planning team to develop strategic implications
- Support ongoing competitive assessments and industry news relative to shopper and consumer segments.
- Competitive/Category behaviour assessment
Required Skills & Experience
- Understanding of integrated marketing principles, particularly shopper/commerce.
- Ability to synthesize information from various sources and extract key messages.
- Highly creative with first-rate conceptual, visual and writing skills.
- Highly resourceful, with strong research skills and a working knowledge of marketing analytics.
- Proactive and able to work independently.
- Self‑starter with strong problem‑solving ability.
- Strong deadline orientation and ability to effectively prioritize and meet deadlines.
#J-18808-Ljbffr…