About VML
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency works with blue‑chip client partners such as AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy’s. VML is celebrated for innovative, award‑winning work and recognized by the Forrester Wave™ Reports as a leader in Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and Marketing Measurement & Optimization. VML’s global network includes 26,000 people in 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is a trusted growth partner for the world’s leading brands, delivering cutting‑edge media intelligence, data solutions, world‑class creativity, and enterprise solutions. WPP’s platform, WPP Open, helps clients navigate change and capture opportunity.
Role: Senior CRM Analyst
We are looking for a Senior CRM Analyst to work within the VML Data team. The Senior Analyst will analyse data to deliver value through understanding our clients’ customers and the performance of marketing activities.
Responsibilities
- Design, manage, and deliver end‑to‑end analyses aimed at helping Marketing improve the experience of the customer.
- Deliver measurement and effectiveness projects, including dashboard reporting and deep‑dive evaluations to understand the impact of marketing on customer behaviour.
- Lead customer projects (segmentation, modelling), utilising statistical techniques to develop a deep understanding of customers.
- Apply the most relevant methodologies to measure and evaluate, proactively recommending better ways of working.
- Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy.
- Manage and resolve data issues involving quality and consistency of data.
- Be the client’s trusted advisor on data and analytical methodology, making it easy for them to make business decisions based on data.
- Present to clients and attend client meetings.
- Collaborate in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data‑informed decision‑making.
- Offer leadership and expertise to support the development of junior team members and sustain a learning culture within the team.
Skills and Experience
- 3+ years working in a marketing or related field as an analyst or senior analyst.
- Proficiency in coding languages for analysis (Python & SQL preferred).
- Experience with platforms such as Salesforce.
- Experience developing wireframes and creating dashboards.
- High level Microsoft Word, Excel and PowerPoint skills.
- Proven record of delivering high quality outputs with attention to detail.
- Ability to manage own workload autonomously and thrive in an agency environment.
- Well‑developed numeracy skills.
- Able to translate business needs and requirements into analytical methods and outputs.
- Good written and verbal communication skills.
- High level analytical skills in relation to performance analysis.
- Experience in devising, implementing and managing reporting dashboard design, update and automation using tools such as PowerBI, Tableau and Looker Studio.
- Good knowledge of advanced data analysis techniques, including customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/B testing and statistical significance.
Benefits and Cultural Fit
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. Our hybrid approach includes teams in the office an average of four days a week, with accommodations and flexibility available.
Equal Opportunity Statement
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
#J-18808-Ljbffr”, “datePosted”: “2026-05-18”, “hiringOrganization”: { “@type”: “Organization”, “name”: “VML”, “sameAs”: “https://uk.whatjobs.com/pub_api__cpl__435628509__4861?utm_campaign=publisher&utm_medium=api&utm_source=4861&geoID=33” }, “jobLocation”: { “@type”: “Place”, “address”: { “@type”: “PostalAddress”, “addressLocality”: “London” } } }About VML
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. The agency works with blue‑chip client partners such as AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy’s. VML is celebrated for innovative, award‑winning work and recognized by the Forrester Wave™ Reports as a leader in Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and Marketing Measurement & Optimization. VML’s global network includes 26,000 people in 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is a trusted growth partner for the world’s leading brands, delivering cutting‑edge media intelligence, data solutions, world‑class creativity, and enterprise solutions. WPP’s platform, WPP Open, helps clients navigate change and capture opportunity.
Role: Senior CRM Analyst
We are looking for a Senior CRM Analyst to work within the VML Data team. The Senior Analyst will analyse data to deliver value through understanding our clients’ customers and the performance of marketing activities.
Responsibilities
- Design, manage, and deliver end‑to‑end analyses aimed at helping Marketing improve the experience of the customer.
- Deliver measurement and effectiveness projects, including dashboard reporting and deep‑dive evaluations to understand the impact of marketing on customer behaviour.
- Lead customer projects (segmentation, modelling), utilising statistical techniques to develop a deep understanding of customers.
- Apply the most relevant methodologies to measure and evaluate, proactively recommending better ways of working.
- Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy.
- Manage and resolve data issues involving quality and consistency of data.
- Be the client’s trusted advisor on data and analytical methodology, making it easy for them to make business decisions based on data.
- Present to clients and attend client meetings.
- Collaborate in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data‑informed decision‑making.
- Offer leadership and expertise to support the development of junior team members and sustain a learning culture within the team.
Skills and Experience
- 3+ years working in a marketing or related field as an analyst or senior analyst.
- Proficiency in coding languages for analysis (Python & SQL preferred).
- Experience with platforms such as Salesforce.
- Experience developing wireframes and creating dashboards.
- High level Microsoft Word, Excel and PowerPoint skills.
- Proven record of delivering high quality outputs with attention to detail.
- Ability to manage own workload autonomously and thrive in an agency environment.
- Well‑developed numeracy skills.
- Able to translate business needs and requirements into analytical methods and outputs.
- Good written and verbal communication skills.
- High level analytical skills in relation to performance analysis.
- Experience in devising, implementing and managing reporting dashboard design, update and automation using tools such as PowerBI, Tableau and Looker Studio.
- Good knowledge of advanced data analysis techniques, including customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/B testing and statistical significance.
Benefits and Cultural Fit
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. Our hybrid approach includes teams in the office an average of four days a week, with accommodations and flexibility available.
Equal Opportunity Statement
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
#J-18808-Ljbffr…