Product Analyst

Requirements

• This role will suit someone who enjoys owning metrics end-to-end, balancing customer experience with commercial performance, and working across teams to drive meaningful outcomes
• Strong SQL skills and experience working with data
• Experience with BI tools such as Tableau, Looker or Power BI; Python is a bonus
• Experience in a data-led environment such as fintech, banking, consulting or a high-growth start-up
• Strong analytical and problem-solving skills with attention to detail
• Comfortable turning data into clear, actionable insight
• Able to communicate findings clearly to both technical and non-technical audiences
• Willing to ask questions, seek feedback and continuously improve
• Able to work effectively in cross-functional teams
• Please note – no candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!

What the job involves

• We are currently looking for mid-level Product Analysts (level 10) to join our UPL, CRM, AI and Mobile App product tribes. Your role is to be the key person generating the insight that helps us to make data-driven decisions to improve our product.
• While the core role is consistent, each tribe offers a different problem space and stage of maturity:
• Unsecured Personal Loans (UPL) Tribe (Established / Optimisation & Growth)
• Focused on accelerating growth in a well-established, high-performing product. The role centres on optimising the lending funnel, improving conversion and balancing trade-offs across risk and commercial performance
• Best suited to someone commercially minded who enjoys refining mature products, driving incremental gains and working on high-visibility, revenue-critical problems
• CRM (Evolving / High Impact)
• We’re investing in CRM analytics to help us move from campaign-led execution to a more customer-led strategy. With over 1.7 million customers, this role will play a key part in shaping how we target audiences, measure performance, and understand the true value of our communications
• You’ll help bring consistency, working across CRM, Product and Marketing to deliver insight that drives better customer outcomes. It’s an opportunity to join at an early stage and have real influence on how this capability evolves
• This role will suit someone who enjoys turning data into practical insight, is curious about customer behaviour, and is comfortable working in a fast-paced environment where they can drive real customer impact
• Mobile App Tribe (Platform Ownership / Growth & Commercial Impact)
• The mobile app is how customers experience Zopa, from onboarding to managing their money and discovering new products. This role owns the app as a horizontal platform, while also being accountable for key commercial outcomes such as in-app conversion and product adoption
• You’ll define and track metrics, identify opportunities to improve performance, and drive changes that deliver both customer value and measurable business impact
• Support Product, Engineering and other stakeholders with analysis to inform product decisions
• Work with existing metrics and support improvements to how we measure product performance
• Analyse datasets to identify trends and highlight areas for further investigation
• Break down problems into clear analytical approaches, with guidance where needed
• Support the design and analysis of experiments to test product changes
• Build dashboards and reports to track performance and enable decision-making
• Deliver deep-dives and ad hoc analysis to answer business questions
• Communicate insights clearly to a range of stakeholders
• Contribute to analytical projects, taking ownership of defined pieces of work

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