Insights Analyst

The Role

Location: Soho, London. Hybrid working: 3 days in the office Tuesdays – Thursdays.

The Marketing Insights team is an integral department within LiveScore Group and the Casino Marketing Insights team is looking to expand to support the growth of the Casino vertical. As a Casino Insights Analyst, you will work with multiple teams and stakeholders across many areas of the business to optimise market share, highlight opportunities and trends, helping create a thrilling experience for our Casino customers. With an abundance of data to work with, our analysts use a range of analytical tools to provide senior leaders with actionable recommendations that drive business decisions.

Key Responsibilities

• Work in collaboration with multiple areas of the business to identify opportunities for LiveScore Casino to grow.
• Analyse customer, transactional, and game level data to understand customer behaviour, identify trends, build reports, and solve real‑world business problems by transforming data into actionable insights for multiple stakeholders.
• Create customer segmentations to deliver increased personalisation and a greater customer experience across the product.
• Monitor performance of Casino by proactively investigating changes in core KPIs, spotting trends, and identifying reasons behind the changes.
• Understand the needs of the business and its stakeholders, especially within the Marketing and Casino areas, to ensure analytical needs are met and challenged.
• Present analytical findings in a compelling and engaging way to influence decisions and drive change across the business.
• Conduct regular forecasting and scenario analysis to increase the business’s confidence in and visibility of expected future performance.
• Regularly monitor LiveScore’s core KPIs to ensure successful delivery of initiatives and proactively drive greater business value.
• Build and maintain dashboards to enable stakeholders to access self‑serve performance insights.

Skills, Knowledge and Experience

• Suitable experience as an analyst working with large datasets, preferably in the betting and gaming industry.
• Commercial mindset with the ability to write SQL or Google BigQuery independently to a high standard.
• Excellent analytical and numerical capabilities, preferably backed by a numerical, analytical or data‑focused degree.
• Experience of financial modelling.
• Previous experience of analysing CRM, acquisition or promotional marketing campaigns.
• Ability to adapt analytical approach to suit different market conditions, business contexts and stakeholder needs.
• Strong problem‑solving abilities and a self‑motivated desire to solve business problems.
• Adaptable and flexible, able to learn quickly, multitask and manage multiple projects in a fast‑changing environment.
• Excellent communication skills, both verbal and written, capable of presenting data confidently and coherently.
• Capacity to build good working relationships with stakeholders and other teams within the business.

What can we offer?

• Company performance bonus.
• Flexible working agreements where applicable.
• Private healthcare scheme and employee assistance.
• Enhanced family leave – maternity, shared parental & adoption leave up to 6 months at full pay and 6 months at half pay; paternity leave up to 4 weeks at full pay.
• Subsidised gym membership.
• Annual travel card loan and ride‑to‑work scheme.
• Life assurance (three times salary).
• Contributory pension plan.
• Virgin family – access to exclusive Virgin offers and experiences.
• Thursday drinks in the office and regular socials.

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