Job Description
Your team
You will work in a high energy Performance Marketing team that has been tasked to deliver paid media activities that meet and exceed the objectives of The Times & Sunday Times’ digital aspirations. This particular role within the team will define and deliver the paid search, app and affiliate marketing strategy for The Times and Sunday Times digital business to drive financial performance and innovations to enhance all marketing touchpoints with prospects and our customers.
Your role
You will create, manage and deliver the paid marketing strategy across all Google advertising channels including paid search and YouTube, app marketing and affiliates, that drives brand and subscription growth, financial performance, and increased lifetime value. You are a curious and passionate paid advertising expert with hands‑on platform experience and the ability to balance data insights and analysis with creative thinking. Reporting to the Senior Performance Marketing Manager, you will be a key driver in enhancing all marketing touchpoints with our new and existing customers.
Day to day you will
- Develop a range of PPC strategies to help achieve campaign goals for The Times and affiliated brands, including digital subscriptions, brand building, and new product launches.
- Seek optimization opportunities and new innovations in formats and strategies proactively.
- Drive a test and learn approach to activation across channels, including audience targeting, ad copy, and platform‑specific creative.
- Collaborate with the Senior Performance Marketing Manager to develop app and affiliate marketing initiatives that drive success against targets.
- Monitor campaign performance and report on results of paid search, app, and affiliate marketing activity to the broader News UK team.
- Build and manage strong, collaborative relationships with cross‑functional teams, key senior stakeholders, and platform partners.
- Manage budgets to ensure campaigns remain on track and efficiently meet performance targets.
- Support the product and martech roadmap required to achieve marketing KPIs and the digital marketing strategy.
- Support the Head of Media and Performance Marketing in stakeholder engagement across all operational and supporting functions within News UK digital.
What we’re looking for from you
- Experience delivering paid search activity within a digital marketing agency or an in‑house brand environment.
- Deep knowledge of software tools such as Google Ads, Google Analytics, and related platforms for App and Affiliate marketing.
- Capability to manage and forecast multiple marketing budgets while driving commercial growth.
- Skill in managing significant partnerships, providing clarity to complex discussions to reach resolutions across all levels of the business.
- Technical aptitude for tracking and reporting, with a focus on applying new technologies to add value.
- Strategic thinking skills used to plan for future trends while remaining tactically responsive to immediate business needs.
- Clear communication skills used to take ownership of change initiatives and ensure smooth implementation.
- A passion for the rapidly evolving advertising industry and a drive to work within a fast‑paced digital environment.
At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in‑office days; please discuss this with your recruiter for specific requirements.
Benefits
- Private medical insurance including coverage for pre‑existing conditions
- Discounted gym memberships, free ClassPass at Home, weekly in‑person/virtual exercise classes
- Bikes for Work and Electric Car scheme
- Up to 60% discount on Harper Collins books
- Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
- Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
- Access to wellbeing benefits such as EAP, physio/massage and counselling
- A generous pension scheme with employer contributions of up to 5%
- Wide range of training available, plus full LinkedIn Learning access
- 25 days holiday, plus bank holidays and up to 4 volunteering days per year
We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at careers@news.co.uk to discuss how we can support you to perform at your best.
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