Area Sales Manager

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Mawsley Machinery (Part of the Manitou Group) is looking for a motivated and experienced Area Sales Manager to cover the East, South East & Central England. In this field-based role, you’ll be responsible for selling our full range of Manitou telehandlers, powered access equipment, compact equipment (skid steers & tracked loaders) and industrial forklifts. You’ll focus on generating new business and growing existing accounts, working directly with customers across a broad range of sectors.

What You’ll Be Doing

Sales & Business Development

  • Plan and deliver a structured sales strategy for your area.
  • Identify and engage with new prospects across powered access hire, plant hire, construction and industrial markets.
  • Meet with key decision makers to understand their requirements and offer tailored solutions.
  • Secure orders in line with targets and maintain healthy profit margins.
  • Work alongside our finance partners to provide tailored funding solutions to customers.
  • Strong understanding of asset finance, with the ability to explain the advantages of Contract Hire and Op Leases as part of the sales process.
  • Keep up to date with market trends, competitor activity, and pricing shifts.

Customer Relationship Management

  • Build and maintain strong, long term customer relationships.
  • Conduct regular follow ups and site visits to ensure satisfaction and identify further needs.
  • Be the key point of contact for enquiries, pricing, and after sales support.
  • Provide detailed product knowledge and technical advice to customers.
  • Manage your sales pipeline and update activity through our CRM.
  • Provide regular updates, territory performance reports, and forecasts.
  • Assist with credit control and help ensure timely payments from customers.
  • Work closely with our service, parts, aftersales teams, and equipment manufacturers to ensure an excellent customer experience.
  • Coordinate with marketing on events, promotions, and lead generation campaigns.

What We’re Looking For

  • Proven track record in capital equipment sales within the construction and/or powered access sectors.
  • Commercially aware with a solid understanding of asset finance, including Contract Hire and Operating Leases.
  • Confident communicator with strong negotiation and relationship building skills.
  • Well organised, proactive, and results driven.
  • Proficient in CRM systems and familiar with Google Workspace, Microsoft Office or similar.
  • Full UK driving licence.

What We Offer

  • Competitive salary with uncapped commission structure.
  • Company vehicle and credit card for business expenses.
  • Company life insurance scheme
  • Training, product support and long-term career growth.

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Company: Mawsley Machinery Ltd.
Apply for the Area Sales Manager
Location: Brixworth
Job Description:

Mawsley Machinery (Part of the Manitou Group) is looking for a motivated and experienced Area Sales Manager to cover the East, South East & Central England. In this field-based role, you’ll be responsible for selling our full range of Manitou telehandlers, powered access equipment, compact equipment (skid steers & tracked loaders) and industrial forklifts. You’ll focus on generating new business and growing existing accounts, working directly with customers across a broad range of sectors.

What You’ll Be Doing

Sales & Business Development

  • Plan and deliver a structured sales strategy for your area.
  • Identify and engage with new prospects across powered access hire, plant hire, construction and industrial markets.
  • Meet with key decision makers to understand their requirements and offer tailored solutions.
  • Secure orders in line with targets and maintain healthy profit margins.
  • Work alongside our finance partners to provide tailored funding solutions to customers.
  • Strong understanding of asset finance, with the ability to explain the advantages of Contract Hire and Op Leases as part of the sales process.
  • Keep up to date with market trends, competitor activity, and pricing shifts.

Customer Relationship Management

  • Build and maintain strong, long term customer relationships.
  • Conduct regular follow ups and site visits to ensure satisfaction and identify further needs.
  • Be the key point of contact for enquiries, pricing, and after sales support.
  • Provide detailed product knowledge and technical advice to customers.
  • Manage your sales pipeline and update activity through our CRM.
  • Provide regular updates, territory performance reports, and forecasts.
  • Assist with credit control and help ensure timely payments from customers.
  • Work closely with our service, parts, aftersales teams, and equipment manufacturers to ensure an excellent customer experience.
  • Coordinate with marketing on events, promotions, and lead generation campaigns.

What We’re Looking For

  • Proven track record in capital equipment sales within the construction and/or powered access sectors.
  • Commercially aware with a solid understanding of asset finance, including Contract Hire and Operating Leases.
  • Confident communicator with strong negotiation and relationship building skills.
  • Well organised, proactive, and results driven.
  • Proficient in CRM systems and familiar with Google Workspace, Microsoft Office or similar.
  • Full UK driving licence.

What We Offer

  • Competitive salary with uncapped commission structure.
  • Company vehicle and credit card for business expenses.
  • Company life insurance scheme
  • Training, product support and long-term career growth.

#J-18808-Ljbffr…

Posted: May 18th, 2026