ABOUT THE ROLE
We’re looking for a Senior Marketing Manager to lead the positioning and go-to-market for Agent Fleet as the enabler of Acuity’s AI-powered service model. The focus of the role is not on marketing AI technology in isolation, but on clearly articulating how Acuity’s domain experts, equipped with AI, deliver better, faster and more scalable outcomes for clients.
Working closely with AI, Data & Digital, Sales and Business Units, the role translates complex capability into a clear, commercially compelling proposition centred on AI-enabled people embedded within client workflows. A key responsibility is to ensure Agent Fleet is positioned correctly within this model as the orchestration layer that enables the effective use of multiple AI tools and platforms, rather than as a standalone product.
The role requires a strong understanding of the AI ecosystem (including OpenAI, Claude, Microsoft, AWS and vertical tools such as Rogo and Hebbia) in order to clearly explain how these technologies are leveraged through Agent Fleet to support delivery. This understanding is critical to building credibility in client conversations. The role also ensures clear differentiation from both AI tooling providers and traditional service firms, articulating why Acuity’s combination of domain expertise and AI enablement delivers superior outcomes compared to technology-only or labour-only models.
Success in this role depends on close collaboration with Sales and Delivery teams to ensure the proposition is grounded in real workflows, supports client conversations and strengthens Acuity’s position in AI-led opportunities.
KEY RESPONSIBILITIES
- Strong ability to translate complex concepts into clear, commercially compelling narratives that resonate with clients and support sales conversations
- Good understanding of AI, data and digital technologies, with the ability to apply this to real business workflows and services, not just tools
- Practical familiarity with the AI ecosystem, including platforms such as Microsoft Azure and AWS, and tools such as OpenAI / Claude or similar
- Ability to understand and articulate how different AI tools and platforms fit together within a broader delivery model (e.g. orchestration, workflows, integration)
- Experience supporting consultative, high-value sales, with an understanding of how messaging influences deal progression and client decision-making
- Strong commercial instinct, with a focus on outcomes, differentiation and “why us” positioning
- Comfortable working with technical, delivery and commercial teams, and able to challenge and refine thinking where needed
KEY COMPETENCIES
- Experience in B2B marketing, product marketing or proposition development within consulting, technology or data-led environments
- Proven ability to build and shape propositions, not just execute campaigns or content
- Strong ability to translate complex concepts into clear, commercially compelling narratives that resonate with clients and support sales conversations
- Good understanding of AI, data and digital technologies, with the ability to apply this to real business workflows and services, not just tools
- Practical familiarity with the AI ecosystem, including platforms such as Microsoft Azure and AWS, and tools such as OpenAI / Claude or similar
- Ability to understand and articulate how different AI tools and platforms fit together within a broader delivery model (e.g. orchestration, workflows, integration)
- Experience supporting consultative, high-value sales, with an understanding of how messaging influences deal progression and client decision-making
- Strong commercial instinct, with a focus on outcomes, differentiation and “why us” positioning
- Comfortable working with technical, delivery and commercial teams, and able to challenge and refine thinking where needed
INTENDED IMPACT
- A clear, consistent market narrative centred on AI-enabled domain experts delivering workflow transformation and measurable outcomes, with Agent Fleet understood as the enabler of this model
- Sales teams confidently leading client conversations with this narrative, clearly articulating:
- why clients should work with Acuity vs using AI tools directly
- how our approach compares to alternative providers
- Strong, consistent differentiation in a competitive AI market, with clear “why us” positioning used across sales and marketing
- Agent Fleet and AI-enabled services embedded in priority opportunities, with a measurable contribution to pipeline, deal progression and win rates
- Increased engagement in early-stage client conversations, with higher quality AI-led opportunities entering the pipeline
OUR OFFER
- You’ll play a central role in shaping how we take our AI-enabled services to market, working directly with senior stakeholders across Marketing, AI, Sales and Delivery.
- This is an opportunity to define and embed a clear market narrative around how AI supports our domain experts to transform client workflows and deliver measurable outcomes.
- The role sits at the intersection of marketing, technology and sales, and suits someone comfortable operating in a fast-moving, evolving space – bringing structure, clarity and commercial focus to complex capability.
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