{ “@context”: “http://schema.org”, “@type”: “JobPosting”, “title”: “Sales Lead”, “description”: “
We are seeking a highly experienced Sales Person to grow our new business foot print in UKI and Europe. Sales Person needs to have extensive experience of selling services by leveraging a strategic partnership with Microsoft. They need have worked closely with Microsoft and would be nice to have other hyper-scalers such as AWS and Google.
The role requires deep expertise in partnership development, joint go-to-market execution, and sales enablement within the Microsoft and other partners ecosystem.
The ideal candidate will have a proven track record of working in mid-size IT services companies, collaborating directly with Microsoft sellers, and driving measurable revenue through alliance-led initiatives.
Key Responsibilities
- Strategic Partnership Development
- Build and strengthen executive and field-level relationships with Microsoft stakeholders across solution areas, sales, and partner teams.
- Align our offerings and go-to-market strategy with Microsoft’s priorities and industry plays
KPIs
- Deliver to defined alliance-led new business revenue targets of $3m annually.
- Drive a balanced mix of direct revenue (closed-won through co-sell opportunities) and influenced revenue (Microsoft-originated or co-sell supported).
- Enable joint account planning and pipeline development with Microsoft sellers and our internal sales teams.
- Track, report, and deliver on pipeline and revenue KPIs.
- Go-to-Market Execution
- Develop and execute joint GTM plans with Microsoft, including solution co-selling, campaigns, and field engagement.
- Leverage Microsoft’s industry and workload priorities to drive differentiated positioning in the market.
- Funding & Incentives Management
- Fully leverage Microsoft partner funding mechanisms (e.g., co-op, incentives, Azure credits, Solution Assessments, AMMP).
- Ensure funding utilization targets are met and ROI is demonstrable.
- Internal Enablement & Collaboration
- Enable our sales, delivery, and practice teams to effectively co-sell with Microsoft.
- Serve as the single point of contact for Microsoft alliance initiatives across the business.
- Collaborate with marketing teams to amplify joint wins and GTM campaigns.
Key Performance Indicators (KPIs)
- Revenue Contribution: Deliver $3M annual revenue.
- Pipeline Growth: Maintain a 3x pipeline (pipeline aligned to Microsoft priorities).
- Co-Sell Engagements: Drive at least 10–20 qualified joint customer pursuits per year (~3–5 per quarter).
- Funding Utilization: Achieve 95%+ utilization of Microsoft funding programs and demonstrate measurable ROI.
- Solution Area Penetration: Secure revenue contributions across at least three Microsoft priority solution areas (Azure, M365, Dynamics 365, Power Platform).
- Executive Engagement: Conduct 4 QBRs annually with Microsoft stakeholders and internal leadership.
- Marketing Impact: Deliver a minimum of 6 joint GTM campaigns or co-branded case studies per year.
Required Experience & Skills
- 8–15 years of experience in IT services or consulting, with a strong focus on alliances and partnerships in UKI market. Experience in Europe is added advantage.
- Proven experience working with Microsoft sellers, partner managers, and field teams.
- Strong track record of achieving alliance-driven revenue and sales targets.
- Deep understanding of the Microsoft ecosystem, including commercial, industry, and cloud solution areas.
- Expertise in Microsoft partner funding programs, incentives, and compliance requirements.
- Strong executive presence with excellent relationship management, negotiation, and influencing skills.
- Ability to work in a matrixed environment and collaborate across functions (sales, delivery, marketing, finance).
- Entrepreneurial mindset with a results‑driven, growth‑oriented approach.
Preferred Qualifications
- Prior experience managing alliances at a Global SI or large‑scale Microsoft services partner.
- Knowledge of Azure, Microsoft 365, Dynamics 365, and Power Platform solution areas.
- Familiarity with industry‑specific Microsoft plays (FSI, Manufacturing, Retail, Healthcare, etc.).
Company: Sonata Software
Location: London
Job Description:
We are seeking a highly experienced Sales Person to grow our new business foot print in UKI and Europe. Sales Person needs to have extensive experience of selling services by leveraging a strategic partnership with Microsoft. They need have worked closely with Microsoft and would be nice to have other hyper-scalers such as AWS and Google.
The role requires deep expertise in partnership development, joint go-to-market execution, and sales enablement within the Microsoft and other partners ecosystem.
The ideal candidate will have a proven track record of working in mid-size IT services companies, collaborating directly with Microsoft sellers, and driving measurable revenue through alliance-led initiatives.
Key Responsibilities
- Strategic Partnership Development
- Build and strengthen executive and field-level relationships with Microsoft stakeholders across solution areas, sales, and partner teams.
- Align our offerings and go-to-market strategy with Microsoft’s priorities and industry plays
KPIs
- Deliver to defined alliance-led new business revenue targets of $3m annually.
- Drive a balanced mix of direct revenue (closed-won through co-sell opportunities) and influenced revenue (Microsoft-originated or co-sell supported).
- Enable joint account planning and pipeline development with Microsoft sellers and our internal sales teams.
- Track, report, and deliver on pipeline and revenue KPIs.
- Go-to-Market Execution
- Develop and execute joint GTM plans with Microsoft, including solution co-selling, campaigns, and field engagement.
- Leverage Microsoft’s industry and workload priorities to drive differentiated positioning in the market.
- Funding & Incentives Management
- Fully leverage Microsoft partner funding mechanisms (e.g., co-op, incentives, Azure credits, Solution Assessments, AMMP).
- Ensure funding utilization targets are met and ROI is demonstrable.
- Internal Enablement & Collaboration
- Enable our sales, delivery, and practice teams to effectively co-sell with Microsoft.
- Serve as the single point of contact for Microsoft alliance initiatives across the business.
- Collaborate with marketing teams to amplify joint wins and GTM campaigns.
Key Performance Indicators (KPIs)
- Revenue Contribution: Deliver $3M annual revenue.
- Pipeline Growth: Maintain a 3x pipeline (pipeline aligned to Microsoft priorities).
- Co-Sell Engagements: Drive at least 10–20 qualified joint customer pursuits per year (~3–5 per quarter).
- Funding Utilization: Achieve 95%+ utilization of Microsoft funding programs and demonstrate measurable ROI.
- Solution Area Penetration: Secure revenue contributions across at least three Microsoft priority solution areas (Azure, M365, Dynamics 365, Power Platform).
- Executive Engagement: Conduct 4 QBRs annually with Microsoft stakeholders and internal leadership.
- Marketing Impact: Deliver a minimum of 6 joint GTM campaigns or co-branded case studies per year.
Required Experience & Skills
- 8–15 years of experience in IT services or consulting, with a strong focus on alliances and partnerships in UKI market. Experience in Europe is added advantage.
- Proven experience working with Microsoft sellers, partner managers, and field teams.
- Strong track record of achieving alliance-driven revenue and sales targets.
- Deep understanding of the Microsoft ecosystem, including commercial, industry, and cloud solution areas.
- Expertise in Microsoft partner funding programs, incentives, and compliance requirements.
- Strong executive presence with excellent relationship management, negotiation, and influencing skills.
- Ability to work in a matrixed environment and collaborate across functions (sales, delivery, marketing, finance).
- Entrepreneurial mindset with a results‑driven, growth‑oriented approach.
Preferred Qualifications
- Prior experience managing alliances at a Global SI or large‑scale Microsoft services partner.
- Knowledge of Azure, Microsoft 365, Dynamics 365, and Power Platform solution areas.
- Familiarity with industry‑specific Microsoft plays (FSI, Manufacturing, Retail, Healthcare, etc.).
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Posted: May 19th, 2026