Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human‑first, award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave Reports as a leader among marketing creative and content service providers, commerce services, global digital experience services, global marketing services and, most recently, marketing measurement & optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
UK clients are based in Dunton, Essex. A key requirement of the role is that the successful candidate works alongside the client team in Dunton each Monday and Tuesday. The remaining office days will be spent working from Sea Containers each Wednesday, and our Rose Court offices each Thursday.
The Role
The performance campaign manager will be responsible for analysing data and gathering insights that fuel the delivery of content and creative work for performance campaigns, working with the performance lead and delivery functions.
They will work closely with the Performance Lead & Live Planner (media) to ensure performance campaigns are aligned with overall business objectives (leads & sales).
As the Performance Manager (Account Director Level), you will be a critical driver of our marketing effectiveness, translating complex data into clear, actionable strategies.
Operating at a senior level, you will be responsible for meticulously analysing marketing campaign performance across all channels, uncovering insights, and collaborating closely with the Performance Lead to develop and implement impactful optimisation plans.
Your daily interaction with the Live Planner within our media team will ensure these insights are directly translated into real‑time media adjustments and budget allocations, maximising campaign ROI and driving our business objectives forward.
This role demands a sharp analytical mind, strong strategic thinking, and exceptional communication skills to influence decision‑making across the marketing ecosystem.
Key Tasks
Data Analysis & Insight Generation
- Lead the comprehensive analysis of marketing campaign performance data across all digital channels, media platforms, website analytics (e.g., Google Analytics, Adobe Analytics), and other relevant data sources.
- Identify key trends, anomalies, opportunities, and challenges within the data, translating complex datasets into clear, concise, and actionable insights.
- Understand customer journeys, conversion funnels, and key performance drivers.
Strategic Planning & Optimization (with Performance Lead)
- Collaborate directly with the Performance Lead to formulate data‑driven marketing strategies and optimisation plans aimed at improving campaign efficiency, effectiveness, and overall business impact.
- Contribute significantly to the development of our client’s overarching performance marketing strategy, identifying new growth opportunities and innovative approaches.
- Develop hypotheses for A/B testing and multivariate testing, working with relevant teams to implement and measure outcomes, feeding learnings back into strategy.
- Provide strategic recommendations on budget allocation, targeting refinements, and creative effectiveness based on performance insights.
Real-Time Media Collaboration & Implementation
- Provide daily/weekly performance reports and proactive recommendations to the Live Planner & Performance Lead to inform campaign adjustments, audience opportunities, channel mix, and creative rotation across all paid media.
- Work hand-in-hand with the media team to monitor in-flight campaign performance, identify underperforming areas, and swiftly implement optimisations to maximise results.
Stakeholder Communication & Influence
- Present performance insights and strategic recommendations to senior stakeholders across marketing, sales, and product teams in a clear, compelling, and engaging manner.
- Build strong, collaborative relationships with internal teams (Brand, Digital, Product Marketing, Sales, Market Performance Teams) and external agency partners.
- Champion a data-driven culture, educating and empowering colleagues to make informed decisions based on performance metrics.
Market Intelligence & Innovation
- Stay abreast of the latest trends, technologies, and best practices in performance marketing, digital analytics, and media optimisation.
- Monitor competitor activities and market shifts to identify new opportunities or threats and inform Ford UK’s performance strategies.
Requirements
- Proficiency in data analysis and interpretation, with a proven track record of translating data into actionable business insights and strategic recommendations.
- Hands‑on experience with major analytics platforms (e.g., Google Analytics 4, Adobe Analytics) and paid media platforms (e.g., Google Ads, Meta Ads Manager).
- Proven ability to collaborate effectively with media planning and activation teams, directly informing and influencing real-time media optimisation strategies.
- Strong strategic thinking capabilities, with the ability to contribute to the development of overall marketing and media strategies.
- Strong communication, presentation, and storytelling skills, capable of simplifying data for diverse audiences and influencing senior stakeholders.
- Advanced proficiency in Excel/Google Sheets for data manipulation and analysis.
- Highly organised, detail-oriented, and able to manage multiple priorities in a fast-paced, results-driven environment.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
#J-18808-Ljbffr”, “datePosted”: “2026-05-19”, “hiringOrganization”: { “@type”: “Organization”, “name”: “VML”, “sameAs”: “https://uk.whatjobs.com/pub_api__cpl__435985391__4861?utm_campaign=publisher&utm_medium=api&utm_source=4861&geoID=33” }, “jobLocation”: { “@type”: “Place”, “address”: { “@type”: “PostalAddress”, “addressLocality”: “London” } } }Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human‑first, award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave Reports as a leader among marketing creative and content service providers, commerce services, global digital experience services, global marketing services and, most recently, marketing measurement & optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
UK clients are based in Dunton, Essex. A key requirement of the role is that the successful candidate works alongside the client team in Dunton each Monday and Tuesday. The remaining office days will be spent working from Sea Containers each Wednesday, and our Rose Court offices each Thursday.
The Role
The performance campaign manager will be responsible for analysing data and gathering insights that fuel the delivery of content and creative work for performance campaigns, working with the performance lead and delivery functions.
They will work closely with the Performance Lead & Live Planner (media) to ensure performance campaigns are aligned with overall business objectives (leads & sales).
As the Performance Manager (Account Director Level), you will be a critical driver of our marketing effectiveness, translating complex data into clear, actionable strategies.
Operating at a senior level, you will be responsible for meticulously analysing marketing campaign performance across all channels, uncovering insights, and collaborating closely with the Performance Lead to develop and implement impactful optimisation plans.
Your daily interaction with the Live Planner within our media team will ensure these insights are directly translated into real‑time media adjustments and budget allocations, maximising campaign ROI and driving our business objectives forward.
This role demands a sharp analytical mind, strong strategic thinking, and exceptional communication skills to influence decision‑making across the marketing ecosystem.
Key Tasks
Data Analysis & Insight Generation
- Lead the comprehensive analysis of marketing campaign performance data across all digital channels, media platforms, website analytics (e.g., Google Analytics, Adobe Analytics), and other relevant data sources.
- Identify key trends, anomalies, opportunities, and challenges within the data, translating complex datasets into clear, concise, and actionable insights.
- Understand customer journeys, conversion funnels, and key performance drivers.
Strategic Planning & Optimization (with Performance Lead)
- Collaborate directly with the Performance Lead to formulate data‑driven marketing strategies and optimisation plans aimed at improving campaign efficiency, effectiveness, and overall business impact.
- Contribute significantly to the development of our client’s overarching performance marketing strategy, identifying new growth opportunities and innovative approaches.
- Develop hypotheses for A/B testing and multivariate testing, working with relevant teams to implement and measure outcomes, feeding learnings back into strategy.
- Provide strategic recommendations on budget allocation, targeting refinements, and creative effectiveness based on performance insights.
Real-Time Media Collaboration & Implementation
- Provide daily/weekly performance reports and proactive recommendations to the Live Planner & Performance Lead to inform campaign adjustments, audience opportunities, channel mix, and creative rotation across all paid media.
- Work hand-in-hand with the media team to monitor in-flight campaign performance, identify underperforming areas, and swiftly implement optimisations to maximise results.
Stakeholder Communication & Influence
- Present performance insights and strategic recommendations to senior stakeholders across marketing, sales, and product teams in a clear, compelling, and engaging manner.
- Build strong, collaborative relationships with internal teams (Brand, Digital, Product Marketing, Sales, Market Performance Teams) and external agency partners.
- Champion a data-driven culture, educating and empowering colleagues to make informed decisions based on performance metrics.
Market Intelligence & Innovation
- Stay abreast of the latest trends, technologies, and best practices in performance marketing, digital analytics, and media optimisation.
- Monitor competitor activities and market shifts to identify new opportunities or threats and inform Ford UK’s performance strategies.
Requirements
- Proficiency in data analysis and interpretation, with a proven track record of translating data into actionable business insights and strategic recommendations.
- Hands‑on experience with major analytics platforms (e.g., Google Analytics 4, Adobe Analytics) and paid media platforms (e.g., Google Ads, Meta Ads Manager).
- Proven ability to collaborate effectively with media planning and activation teams, directly informing and influencing real-time media optimisation strategies.
- Strong strategic thinking capabilities, with the ability to contribute to the development of overall marketing and media strategies.
- Strong communication, presentation, and storytelling skills, capable of simplifying data for diverse audiences and influencing senior stakeholders.
- Advanced proficiency in Excel/Google Sheets for data manipulation and analysis.
- Highly organised, detail-oriented, and able to manage multiple priorities in a fast-paced, results-driven environment.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
#J-18808-Ljbffr…