General Sales Manager

Our client, a reputable multi-franchise approved automotive dealership located in Gloucester, is seeking an experienced General Sales Manager to join their expanding team. This role offers an excellent opportunity for a driven professional to lead a dedicated sales team, enhance dealership performance, and contribute to the growth of a well‑respected family‑run automotive business.

Benefits

• Competitive starting salary, fully negotiable based on experience
• Uncapped departmental performance‑related bonus scheme
• Company car included
• 31 days annual leave, with bank holidays worked given a day off in lieu
• Guaranteed 5.5‑day working week, with no Sundays required
• Half‑day off during the week
• Full in‑house and manufacturer‑accredited training programmes
• Contributory workplace pension scheme
• Death in service benefits
• Access to exclusive staff discounts on new and used vehicles, servicing, and parts
• Long‑term career development within an expanding dealership network

Duties

• Lead and motivate a team of six Sales Executives to achieve targets across new and used vehicle sales, finance, and insurance products
• Develop and implement sales strategies to enhance dealership profitability and market presence
• Manage daily operations ensuring high standards in showroom and forecourt presentation
• Oversee customer interactions face‑to‑face, via phone, and email, ensuring exceptional service and satisfaction
• Liaise with the marketing and digital sales teams to promote vehicles and services effectively online and offline
• Monitor and maintain high Customer Satisfaction Index scores, handling complaints efficientlyTrack and analyse Key Performance Indicators (KPIs) to measure team and dealership performance
• Ensure all sales and transactions are fully FCA compliant
• Participate in closing deals, including underwriting part exchanges as a General Sales Manager
• Supervise dealership operations in the absence of senior management or Group Service Manager
• Maintain an understanding of market trends and competitors to foster growth and innovation

Requirements

• Proven experience in a sales management role within a medium‑to‑large franchise‑approved automotive dealership
• Strong leadership and team management skills, with the ability to motivate a diverse workforce
• Professional, calm, and strategic approach to dealership operations
• Excellent communication skills, capable of liaising effectively with internal teams and external stakeholders
• Robust analytical and problem‑solving abilities to anticipate and overcome challenges
• Valid UK driving licence with minimal points
• Full knowledge of FCA compliance standards
• A proactive attitude with a focus on growth, customer satisfaction, and operational excellence

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