Commercial Manager North East London
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan's and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo has built a strong platform for growth – through investment in its own brands and through acquisitions to broaden the geographical footprint and category depth and range. The company’s strong local business units are well positioned to win in increasingly competitive and fast‑paced environments. Diageo’s portfolio is well‑diversified across price‑tiers, enabling it to participate where consumer opportunity is greatest and to capture shifts in consumer preference.
Diageo’s culture is built and maintained by the five values that underpin its business and guide how Diageo works. Employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other.
Role Dimensions
The Commercial Manager is responsible for driving performance for a specific geographic area as part of the Field & Technical team, delivering total territory management to achieve exceptional execution. The role involves driving On‑Trade share, Diageo NSV, and effective execution. The manager leads a sales and activation team to provide strategic direction across the territory, building plans to win share and deliver exponential on‑trade P&L growth. The manager is the sole leader for the designated area, fully accountable for regional performance, and reports to the Head of Field & Technical.
Top Accountabilities
- Accountable for overall regional Value Share & NSV outcomes, delivered through distribution and execution metrics on a monthly, quarterly and yearly basis. Metrics include retaining and winning contracted accounts, winning distribution and increasing rate of sale, winning pouring status and menu visibility, executing branded activation, improving Guinness quality scores for the region and delivering Diageo One acquisition and engagement outcomes.
- Develop market‑leading RTM relationships with the relevant regional sales directors and stakeholders in target RTMs, positioning Diageo as the supplier of choice.
- Responsible for successfully executing how Diageo brands appear in the independent free trade.
- Apply commercial expertise to build investment plans for small‑/medium‑regional groups (in‑direct customers) that create positive ROI and drive executional standards in outlet.
- Manage sales and activation team, including third‑party sales assigned to the area.
- Motivate, coach and develop field teams to deliver outstanding performance and develop the potential and capability of each member, meeting key metrics.
- Create strong cross‑functional relationships with technical, customer marketing and category teams to deliver regional KPIs and ongoing growth.
- Create and foster an inclusive and diverse team culture that drives engagement and shapes the future of the channel.
Ideal Experiences / Qualifications / Capabilities
- Experienced commercial professional with a solid track record of managing P&L and consistently delivering results.
- Strong understanding of commercial relationships, contract negotiations and joint business plans.
- A strong track record of winning with customers and delivering growth in market share and NSV through category selling and business partnership.
- A passion for the on‑trade and the ability to build and leverage strong relationships with business partners internally and externally.
- Track record of building and leading high‑performing, highly engaged teams.
- Motivated to deliver game‑changing performance and the ability to lead teams to exceptional execution.
- Growth mindset and the ability to seek creative solutions to dynamic business challenges.
- Ability to manage senior stakeholders to drive the outcomes required within your region.
- Ability to translate data and insight into action and outcomes, either to accelerate an opportunity or diagnose and fix an issue.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of "celebrating life every day everywhere." This purpose is inclusive in nature, valuing everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that to thrive, our team needs diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate, reflecting our broad consumer base.
Flexibility is key to success; many of our staff work flexibly, including part‑time, compressed hours and flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Primary Location: 1HQ
Worker Type: Regular
#J-18808-Ljbffr”, “datePosted”: “2026-05-19”, “hiringOrganization”: { “@type”: “Organization”, “name”: “Chartered Institute of Procurement and Supply (CIPS)”, “sameAs”: “https://uk.whatjobs.com/pub_api__cpl__435986403__4861?utm_campaign=publisher&utm_medium=api&utm_source=4861&geoID=33” }, “jobLocation”: { “@type”: “Place”, “address”: { “@type”: “PostalAddress”, “addressLocality”: “London” } } }Commercial Manager North East London
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo has built a strong platform for growth – through investment in its own brands and through acquisitions to broaden the geographical footprint and category depth and range. The company’s strong local business units are well positioned to win in increasingly competitive and fast‑paced environments. Diageo’s portfolio is well‑diversified across price‑tiers, enabling it to participate where consumer opportunity is greatest and to capture shifts in consumer preference.
Diageo’s culture is built and maintained by the five values that underpin its business and guide how Diageo works. Employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other.
Role Dimensions
The Commercial Manager is responsible for driving performance for a specific geographic area as part of the Field & Technical team, delivering total territory management to achieve exceptional execution. The role involves driving On‑Trade share, Diageo NSV, and effective execution. The manager leads a sales and activation team to provide strategic direction across the territory, building plans to win share and deliver exponential on‑trade P&L growth. The manager is the sole leader for the designated area, fully accountable for regional performance, and reports to the Head of Field & Technical.
Top Accountabilities
- Accountable for overall regional Value Share & NSV outcomes, delivered through distribution and execution metrics on a monthly, quarterly and yearly basis. Metrics include retaining and winning contracted accounts, winning distribution and increasing rate of sale, winning pouring status and menu visibility, executing branded activation, improving Guinness quality scores for the region and delivering Diageo One acquisition and engagement outcomes.
- Develop market‑leading RTM relationships with the relevant regional sales directors and stakeholders in target RTMs, positioning Diageo as the supplier of choice.
- Responsible for successfully executing how Diageo brands appear in the independent free trade.
- Apply commercial expertise to build investment plans for small‑/medium‑regional groups (in‑direct customers) that create positive ROI and drive executional standards in outlet.
- Manage sales and activation team, including third‑party sales assigned to the area.
- Motivate, coach and develop field teams to deliver outstanding performance and develop the potential and capability of each member, meeting key metrics.
- Create strong cross‑functional relationships with technical, customer marketing and category teams to deliver regional KPIs and ongoing growth.
- Create and foster an inclusive and diverse team culture that drives engagement and shapes the future of the channel.
Ideal Experiences / Qualifications / Capabilities
- Experienced commercial professional with a solid track record of managing P&L and consistently delivering results.
- Strong understanding of commercial relationships, contract negotiations and joint business plans.
- A strong track record of winning with customers and delivering growth in market share and NSV through category selling and business partnership.
- A passion for the on‑trade and the ability to build and leverage strong relationships with business partners internally and externally.
- Track record of building and leading high‑performing, highly engaged teams.
- Motivated to deliver game‑changing performance and the ability to lead teams to exceptional execution.
- Growth mindset and the ability to seek creative solutions to dynamic business challenges.
- Ability to manage senior stakeholders to drive the outcomes required within your region.
- Ability to translate data and insight into action and outcomes, either to accelerate an opportunity or diagnose and fix an issue.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere.” This purpose is inclusive in nature, valuing everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that to thrive, our team needs diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate, reflecting our broad consumer base.
Flexibility is key to success; many of our staff work flexibly, including part‑time, compressed hours and flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Primary Location: 1HQ
Worker Type: Regular
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