Overview
The AI & Surge Enablement Lead is the single‑threaded owner of AI and Surge Inference enablement across the EMEA AGS Sales organization. This high‑visibility, high‑impact role is at the center of EMEA’s #1 strategic priority—equipping field sales teams with the skills, knowledge, tools, and confidence to lead effective AI conversations with customers and accelerate Surge Inference outcomes at scale. Reporting to the Head of EMEA Enablement, the role owns the strategic enablement relationship with EMEA AI and Surge Sales leaders, acting as a trusted business partner and driving the AI enablement strategy and program roadmap.
Key Responsibilities
- Own the end‑to‑end AI & Surge enablement strategy and program roadmap for EMEA AGS Sales, with full accountability for prioritization, design, delivery, and impact
- Own and manage the strategic enablement relationships with EMEA AI and Surge Sales leaders and their teams, serving as the primary enablement business partner
- Develop and deliver enablement programs across the full AI spectrum—generative AI, agentic AI, machine learning, AI services, and AI‑powered sales tools—tailored to the needs of different field roles, segments, and maturity levels
- Build and maintain deep, strategic relationships with EMEA AI GTM leadership, Specialist Sales, Solutions Architecture, and Product teams to ensure alignment with go‑to‑market priorities and the Surge Inference initiative
- Serve as the primary voice of the field on AI enablement, gathering data, insights, and feedback to inform priorities and surfacing gaps to EMEA and worldwide stakeholders
- Design and execute the AI skills development pathway for EMEA field sellers, from foundational AI literacy through to advanced opportunity qualification, customer conversation frameworks, and proof‑of‑concept‑to‑production coaching
- Drive adoption and compliance of AI‑related certifications, learning paths, and readiness programs across the EMEA field organization
- Develop, create, and curate AI enablement content—including playbooks, battle cards, talk tracks, workshop materials, and competitive positioning—ensuring relevance to EMEA market dynamics and customer needs
- Design and own the metrics framework to measure AI enablement program effectiveness, adoption, and business impact, reporting regularly to EMEA leadership and AI sales leaders
- Develop and maintain an effective governance process for AI enablement content, ensuring materials are current, accurate, and aligned with the latest product capabilities and competitive landscape
- Coordinate with worldwide field enablement to influence and align on global AI enablement priorities, representing the EMEA field perspective
- Integrate AI enablement into broader EMEA onboarding, always‑boarding, and segment‑specific programs in partnership with area enablement leads
About the Team
The AGS EMEA Field Enablement team builds learning experiences, tools, and resources that drive confidence and competence across customer‑facing field. We translate business priorities, field insights, and performance data into enablement programs that move the needle, spanning the full seller journey from onboarding to mastery. Our work is grounded in AWS Way of Selling, our AI‑powered selling motions, and the evolving needs of our customers and field teams across EMEA.
Basic Qualifications
- Bachelor’s degree or equivalent
- Experience in technology‑related sales, business development, or sales engineering/consulting
- Experience communicating to senior management and customers verbally and in writing
- Experience using data and analytics to drive sales strategy and results
- Experience driving internal cross‑team collaboration
- Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent
Preferred Qualifications
- Experience using Salesforce (or other CRM tool) or BI tools
- Experience with solution‑selling methodologies
- Experience in program or project management
- Experience designing and developing training content including instructor‑led materials, job aids, and other resources
- Experience in cloud computing technologies
- Ability to present and deliver in person and remote enablement events directly to the field with subject‑matter credibility
Equal Opportunity Statement
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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Accommodations
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Company
Company – AWS EMEA SARL (UK Branch)
Job ID
Job ID: A10415952
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