Our Client is a Fitness, Welbeing and Nutrition company. Due to recent company growth, they require a Head of Digital Marketing & Contentprofessional to oversee all aspects of their online brand growth, content production, marketing strategy and social media expansion.
This is a senior leadership role for someone with proven experience in scaling personal brands, managing multi-platform content ecosystems, coordinating teams and driving audience growth, engagement and lead generation
Duties & Responsibilities:
Digital Marketing & Growth
- Lead and execute the overall digital marketing strategy
- Grow brand awareness, reach, engagement and lead generation
- Expand the business onto new and emerging social media platforms
- Develop and manage organic and paid content strategies
- Monitor trends, analytics and platform performance
- Improve conversion across social media, email and marketing funnels
- Work closely with sales and setter teams to improve lead quality and bookings
Social Media Management
- Oversee all social media platforms including:
- Instagram; Facebook; TikTok; YouTube; LinkedIn; Podcast platforms
Content Creation & Production
- Plan, script and oversee content creation
- Coordinate video production, editing and publishing
- Assist with creative direction for reels, podcasts and campaigns
- Develop high-performing hooks, captions, CTAs and educational content
- Organise and manage content shoots and production days
Podcast Management
- Assist in launching and scaling a new podcast
- Help set up and manage a podcast studio
- Coordinate guests, scheduling and production
- Manage recording, editing and publishing workflows
Email & Internal Marketing
- Manage email marketing campaigns and newsletters
- Assist with webinar and event promotion campaigns
Team Coordination & Collaboration
- Liaise with editors, VAs, setters, sales team and external partners
- Coordinate collaborations and partnership opportunities
Events & Brand Expansion
- Assist with planning and coordinating live events and workshops
- Support in-person brand experiences and client events
Person Specification:
- A minimum of 5 years experience in digital marketing, content or brand growth
- Proven track record growing social media brands and online audiences
- Strong understanding of content strategy and platform algorithms
- Experience managing podcasts and YouTube channels
Skills:
digital marketing email marketing event planning social media management content creation
Benefits:
Work From Home Hybrid working Paid Holidays
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