Performance Business Director

Overview

Publicis Alchemy is an innovation engine at the heart of one of Publicis Media’s largest global pharmaceutical partnerships. Built by Publicis Groupe with a bold ambition — to Make It Better and Better — our mission is to transform the way media connects with people and ultimately helps make life better for patients around the world.

We’re a collective of exceptional thinkers, creators, and innovators united by curiosity and driven by purpose. Here, collaboration isn’t just encouraged — it’s essential. Operating within a vibrant global ecosystem, we bring together diverse perspectives to push boundaries, embrace new possibilities, and redefine what’s next in healthcare communications.

If you’re bold, imaginative, and passionate about building the future, Publicis Alchemy is where your talent will thrive — and where your work will truly make an impact.

Join us. Help us make it better and then make it better again.

Responsibilities

We are seeking an exceptional Performance Business Director to lead central digital activation for the ex-US global business. Working closely with the London-based ex-US account team, US-based Publicis Alchemy colleagues, and more than 30 local markets worldwide, this role sits at the centre of a highly collaborative global ecosystem.

This role sets the annual biddable strategy, drives cross channel integration, and ensures world class delivery across social and programmatic channels. It also plays a critical role in aligning biddable activation with connected disciplines including SEO, Search, TAAG, APEX, analytics, and omnichannel planning.

You will oversee campaign quality, measurement frameworks, operational governance, and cross market collaboration, ensuring the hub delivers consistent, scalable, and compliant activation. As the senior point of contact for global and regional stakeholders, this role shapes the future of the hub model and leads a high performing, multi-location team.

With a balance of curiosity, rigour, and fresh thinking, the role will support stronger creative briefing, define production requirements, and confidently balance client, agency, and team needs to drive long-term impact and consistency at scale.

Qualifications

• Extensive experience in digital strategy and activation across social, programmatic, and (ideally) search
• Proven track record leading large, multi‑market activation teams across multiple locations
• Strong expertise in operational leadership, hub model deployment, and cross‑channel integration
• Deep understanding of campaign delivery processes, optimisation frameworks, measurement methodologies, and automation solutions
• Skilled in senior stakeholder management with the ability to influence and build trust at all levels
• Exceptional leadership, communication, and organisational skills, with the ability to unify geographically dispersed teams
• Demonstrated ability to drive operational excellence, foster a high‑performance culture, and lead teams through change
• Strong understanding of governance, compliance, brand safety, and data privacy requirements (pharma experience advantageous)

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Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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