Sales Director

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Base pay range

Up to £100,000 Base Salary + Car, Bonus and Benefits

Somerset

About the Role:

Executive Heads has been retained to appoint a Sales Director for an established, privately owned Electrical and Electronics Manufacturing business based in Somerset.

Reporting directly to the Managing Director and joining the board of directors alongside the Operations Director and the Finance Director, the Sales Director will lead the entire sales and marketing function, managing a team that includes a Regional Sales manager, Area Sales Managers, and internal sales and marketing staff, with full responsibility for sales targets, strategy, and budget.

The new Sales Director will be a key driver of growth, responsible for setting ambitious yet achievable sales targets aligned with the company’s commitment to product quality and customer service. They will oversee the development and execution of sales plans, coach and mentor the sales team, and act as the company’s eyes and ears in the marketplace to provide regular, insightful feedback to the board and suggestions for product development.

This role requires a strong technical understanding of electrical or electronic products and the ability to navigate a complex, evolving market. The Sales Director will also manage key relationships with specialist wholesalers and industry associations to enhance the company’s market presence and growth opportunities.

Key Duties and Responsibilities:

• Own the sales P&L, driving sustainable year‑on‑year revenue growth and profitability while maintaining high product quality and service standards.
• Lead and manage the regional sales team, including area sales managers and internal sales support, setting clear targets and objectives aligned with the annual business plan.
• Develop and implement sales strategies that capitalise on market opportunities, while preserving strong customer relationships.
• Oversee the sales pipeline, budgeting, and forecasting processes, ensuring accurate and timely management information for board‑level decision‑making.
• Coach, mentor, and motivate the sales team to improve performance, foster collaboration, and support professional development.
• Build and maintain strong relationships with key customers, wholesalers, and industry associations to enhance market presence and brand reputation.
• Coordinate closely with production and other internal departments to align sales targets with operational capabilities and customer service excellence.
• Manage marketing activities, including trade journals, exhibitions, CPD events, and digital presence to support sales growth.
• Provide regular, insightful market feedback and reports to the board, highlighting trends, challenges, and opportunities.
• Travel regularly to customer sites, exhibitions, and regional offices, maintaining a strong presence both in the field and at the company’s headquarters.

The Person:

We are looking for a Sales Director with a proven track record of driving significant revenue growth and profitability within a technical sales environment, ideally in electrical or related industries. The ideal candidate will have strong commercial acumen, the ability to set and achieve ambitious sales targets, and experience managing and motivating diverse sales teams. They should possess excellent communication skills to provide clear market insights and foster collaboration across departments.

A technical background in electronics or electrical engineering is highly desirable to understand complex product offerings and customer needs. We seek a strategic thinker who is both goal‑oriented and capable of navigating change, with the independence and interpersonal skills to build trust and lead a high‑performing sales function.

The opportunity:

This is a pivotal Sales Director role within a well‑established and profitable business, offering significant autonomy and the chance to lead the sales function through a period of growth and consolidation. The successful candidate will have the opportunity to shape the sales strategy, drive revenue growth, and influence the company’s future direction. The role includes a competitive remuneration package with bonus potential and the possibility of long‑term incentive plans, reflecting the company’s commitment to rewarding long‑term contribution and success.

Seniority level: Director

Employment type: Full‑time

Job function: Sales, Management, and Manufacturing

Industries: Appliances, Electrical, and Electronics Manufacturing

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