Description
Go City is transforming the way people see and experience the world’s greatest destinations. We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings. Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London, the business is highly profitable with 3+ million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. Go City is excited for like‑minded, problem‑solving individuals to join the team and make their mark on our future. We listen to our customers, our partners and our team, to help improve our business every day.
Department: Marketing
Location: London
Compensation: £82,000 – £92,000 / year
Key Responsibilities
This new role has been created to lead the continued development of Performance Marketing analytics at Go City. Responsible for designing and implementing the entire analytics strategy and translating business objectives into specific and measurable KPIs in partnership with channel leads. Present findings with business recommendations through data visualisation, covering all Go City brands and Performance Marketing channels, overseeing Analytics including web analytics, tracking, attribution and incrementality testing.
Main Responsibilities
- Collaborate closely with marketing teams to understand their needs.
- Acquire data internally, from partners and agencies relating to campaign performance. Work with Tech teams to ensure necessary data is tracked.
- Analyse datasets using a combination of tools.
- Produce and communicate insight and forecasts related to campaign performance, identifying risks and opportunities.
- Build incrementality models to demonstrate effectiveness of marketing investments based on null hypothesis tests.
- Agree KPIs for measuring performance and establish appropriate reporting.
- Create a statistical framework in collaboration with channel leads to determine efficacy of test and learn initiatives.
- Participate in strategic discussion and make recommendations based on insights.
- Work with marketing, technology and data teams to define targeting criteria and support campaign execution.
- Deliver both short‑term tactical and long‑term strategic initiatives.
- Build strong relationships with cross‑functional teams.
- Ensure accurate and timely reporting is integrated into group trading and marketing reports.
- Build models to understand and interrogate first‑party customer usage data to develop new customer propositions.
Skills, Knowledge and Expertise
Essential
- 5+ years experience in a senior marketing or commercial role.
- Experience working with a marketing data warehouse (redshift, bigquery, or equivalent) able to write complex SQL independently to interrogate raw data.
- Proven ability to build, stress‑test and communicate attribution models – understands the business implications of model choice.
- Comfortable operating in environments where measurement infrastructure is incomplete or in transition – able to derive insight from imperfect data while contributing to fixing it.
- Strong analytical capabilities and ability to confidently answer questions through data.
- Advanced Excel skills.
- Experience analysing raw data sets using Python, R or equivalent.
- Experience in web analytics and tracking tools such as Amplitude, Adverity.
- Experience using competitor analysis tools such as Similarweb, SEMrush or equivalent.
- Good understanding of platforms such as Google Ads, Facebook Ads Manager, Google Search Console, Partnerize.
- Good understanding of HTML, JavaScript, CSS, PHP and SQL.
- Good general marketing acumen with experience working with digital marketing teams across key channels such as paid search, affiliates, paid social and display.
- Strong interpersonal and communication skills, with the ability to work with cross‑functional teams to achieve results; experience executing large‑scale test and learn initiatives.
Desirable
- MA in Marketing or Business.
Benefits
- Annual Go City Explorer Pass allowance.
- Enhanced pension contributions – 5% employer.
- Life assurance: 4x your base salary.
- Time off:
- Annual leave: 25 days + bank holidays.
- Option to buy additional 5 days annual leave per year.
- Upgraded Family Leave.
- 1x Community day. Take a day off to give back to the community.
- Work from Anywhere for up to 4 weeks per year.
- Health care cash plan.
- Personal Learning Budget & dedicated time for development.
- EAP providing access to counselling, finance support, etc.
- Cycle to Work Scheme.
Description
Go City is transforming the way people see and experience the world’s greatest destinations. We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings. Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London, the business is highly profitable with 3+ million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. Go City is excited for like‑minded, problem‑solving individuals to join the team and make their mark on our future. We listen to our customers, our partners and our team, to help improve our business every day.
Department: MarketingLocation: LondonCompensation: £82,000 – £92,000 / year
Key Responsibilities
This new role has been created to lead the continued development of Performance Marketing analytics at Go City. Responsible for designing and implementing the entire analytics strategy and translating business objectives into specific and measurable KPIs in partnership with channel leads. Present findings with business recommendations through data visualisation, covering all Go City brands and Performance Marketing channels, overseeing Analytics including web analytics, tracking, attribution and incrementality testing.
Main Responsibilities
- Collaborate closely with marketing teams to understand their needs.
- Acquire data internally, from partners and agencies relating to campaign performance. Work with Tech teams to ensure necessary data is tracked.
- Analyse datasets using a combination of tools.
- Produce and communicate insight and forecasts related to campaign performance, identifying risks and opportunities.
- Build incrementality models to demonstrate effectiveness of marketing investments based on null hypothesis tests.
- Agree KPIs for measuring performance and establish appropriate reporting.
- Create a statistical framework in collaboration with channel leads to determine efficacy of test and learn initiatives.
- Participate in strategic discussion and make recommendations based on insights.
- Work with marketing, technology and data teams to define targeting criteria and support campaign execution.
- Deliver both short‑term tactical and long‑term strategic initiatives.
- Build strong relationships with cross‑functional teams.
- Ensure accurate and timely reporting is integrated into group trading and marketing reports.
- Build models to understand and interrogate first‑party customer usage data to develop new customer propositions.
Skills, Knowledge and Expertise
Essential
- 5+ years experience in a senior marketing or commercial role.
- Experience working with a marketing data warehouse (redshift, bigquery, or equivalent) able to write complex SQL independently to interrogate raw data.
- Proven ability to build, stress‑test and communicate attribution models – understands the business implications of model choice.
- Comfortable operating in environments where measurement infrastructure is incomplete or in transition – able to derive insight from imperfect data while contributing to fixing it.
- Strong analytical capabilities and ability to confidently answer questions through data.
- Advanced Excel skills.
- Experience analysing raw data sets using Python, R or equivalent.
- Experience in web analytics and tracking tools such as Amplitude, Adverity.
- Experience using competitor analysis tools such as Similarweb, SEMrush or equivalent.
- Good understanding of platforms such as Google Ads, Facebook Ads Manager, Google Search Console, Partnerize.
- Good understanding of HTML, JavaScript, CSS, PHP and SQL.
- Good general marketing acumen with experience working with digital marketing teams across key channels such as paid search, affiliates, paid social and display.
- Strong interpersonal and communication skills, with the ability to work with cross‑functional teams to achieve results; experience executing large‑scale test and learn initiatives.
Desirable
- MA in Marketing or Business.
Benefits
- Annual Go City Explorer Pass allowance.
- Enhanced pension contributions – 5% employer.
- Life assurance: 4x your base salary.
- Time off:
- Annual leave: 25 days + bank holidays.
- Option to buy additional 5 days annual leave per year.
- Upgraded Family Leave.
- 1x Community day. Take a day off to give back to the community.
- Work from Anywhere for up to 4 weeks per year.
- Health care cash plan.
- Personal Learning Budget & dedicated time for development.
- EAP providing access to counselling, finance support, etc.
- Cycle to Work Scheme.
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