Head of Marketing (Healthcare B2B & B2C)

Head of Marketing (Healthcare B2B & B2C)

We’re searching for a fearless, ambitious, high‑performing marketing leader who thrives in a fast‑growth, high‑expectation environment. Someone who is energetic, commercially sharp, and unafraid to make bold decisions that accelerate performance.

Department: Corporate

Location: Remote

Compensation: £60,000 – £70,000 per year

Purpose of the Role

To establish, scale and lead the marketing function for medneo UK, driving brand growth, commercial impact, patient acquisition and market visibility across both B2B (NHS/private healthcare partners) and B2C (patient audiences).

Key Responsibilities

• Build the entire marketing foundation, infrastructure and strategy.
• Deliver integrated campaigns that drive measurable results.
• Manage agencies and suppliers to high performance.
• Represent marketing at senior level, influencing business direction.
• Support the UK growth plan including new service lines, mobile diagnostics expansion, and tender‑related positioning.
• Define and deliver a bold, commercially aligned marketing strategy supporting business growth across B2B, B2C and NHS customer groups.
• Ensure medneo UK is positioned strongly within the diagnostic imaging, mobile MRI/CT and clinical services sector.
• Build frameworks, processes, performance dashboards and success metrics required for a high‑performing marketing function.
• Own the medneo UK brand direction, ensuring it is innovative, consistent and distinctive across all channels.
• Lead brand development projects, tone‑of‑voice evolution, brand architecture, service proposition messaging and competitive positioning.
• Drive innovation in content, creative, digital and offline channels to accelerate reach and engagement.
• Digital:
  • Lead SEO strategy, technical optimisation and content structure.
  • Run PPC/SEM campaigns (Google, paid social, remarketing) to generate leads and patient demand.
  • Oversee digital analytics, funnel performance, attribution modelling and CRO.
  • Manage marketing automation, CRM campaigns and email strategies.
• Content:
  • Create and oversee high‑quality content: case studies, thought leadership, clinical narratives, sales collateral, proposal decks and tender‑support material.
• Social:
  • Build a strong presence across LinkedIn, X, Instagram and specialist healthcare communities.
• Offline:
  • Plan and deliver print advertising, outdoor media, direct mail, and trade publication placements.
  • Lead exhibition and event strategy (healthcare conferences, trade shows, NHS engagement events).
• Drive campaigns that support tender positioning, partnership visibility, commercial bids and stakeholder influence.
• Build targeted segmentation strategies for healthcare decision makers.
• Deliver integrated patient‑acquisition campaigns for the Central London clinic.
• Optimise local SEO, referral pathways and appointment conversion.
• Manage creative, digital, PR, media‑buying and SEO/PPC agencies with accountability for performance and ROI.
• Partner closely with the CEO, Commercial Director, Operations Director and clinical stakeholders.
• Communicate marketing performance with clarity to the UK leadership and wider organisation.
• Own the marketing budget; allocate spend with a commercial, ROI‑led mindset.
• Build dashboards for funnel metrics, campaign results, revenue attribution, patient acquisition and B2B lead quality.
• Use Google Analytics, CRM insights, tracking tools and robust reporting methodologies to drive decisions.
• As the organisation grows, build and lead an internal marketing team with clear capability development, mentoring and performance culture.

Benefits

• Salary up to £70,000
• Remote working
• 25 days holiday + bank holidays + up to 3 extra for long service
• Private Medical Insurance (Bupa) – includes pre‑existing conditions
• Add‑On Family Health Options and Life Assurance x5
• Dedicated Wellbeing Tools
• Career Growth: Paid CPD, structured development, internal promotions
• 24/7 GP Access + Mental Health First Aiders
• True Team Culture – support and collaboration
• Blue Light Card, gym discounts, cycle to work, cashback plans, Tastecard, Denplan, tech vouchers & more
• Discount for friends & family MRI scans in the London centre
• Inclusive, values‑led culture that celebrates you

Essential Qualifications

• Senior‑level marketing background within healthcare, ideally diagnostics, imaging, medical technology, or clinical services.
• Proven success in high‑pressure, high‑growth environments with bold decision making and entrepreneurial delivery.
• Strong experience across SEO, PPC, CRM, analytics, content, brand, offline media, integrated campaigns.
• Ability to operate both strategically and hands‑on with equal confidence.
• Demonstrable experience supporting NHS B2B relationships, healthcare tenders, or procurement environments.
• Strong multi‑channel understanding (digital, PR, social, events, offline).
• Excellent stakeholder management at senior level, with the ability to challenge and influence.
• High commercial acumen and data‑driven mindset.

Desirable Qualifications

• Experience in mobile healthcare services, diagnostic imaging or outsourced clinical service providers.
• Understanding of UK healthcare policy, patient pathways or NHS commissioning.
• Experience leading agencies or building internal marketing teams.

Do You Fit?

• Ambitious, fearless and energised by high expectations.
• Nimble, adaptable and thrives under pressure.
• Hands‑on, roll‑up‑your‑sleeves delivery mindset.
• Bold, creative thinker with strong commercial instincts.
• Completer‑finisher with extraordinary attention to detail.
• Highly collaborative yet confident driving a direction of travel.
• Motivated by innovation and doing things differently.

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