Head of Marketing in Reading)

Head of Marketing

Location: Reading (Hybrid)

Salary: £75k + benefits

Cast UK are supporting a well-established, market-leading B2B organisation in the search for a commercially focused Head of Marketing. This is a fantastic opportunity for an experienced marketing professional ready to lead a full-function marketing team while further developing their strategic capability, with a clear pathway toward a future Marketing Director role.

The Role

Reporting to the Managing Director, you will lead the marketing agenda for a key business division, aligning activity closely with commercial objectives to drive growth, engagement and customer value.

Key Responsibilities

• Lead the development and optimisation of business solutions and value propositions
• Own brand positioning, messaging and multi-channel delivery across B2B audiences
• Develop joint marketing initiatives with key supplier partners
• Oversee CRM strategy, customer segmentation and data-driven campaign execution
• Enhance customer journeys to improve acquisition, retention and cross-sell
• Deliver a programme of high-impact events, including customer and company-led initiatives

About You

• Proven experience in a senior marketing role within a B2B environment
• Strong commercial mindset with the ability to link marketing to revenue and profit
• Experience working in a sales-led organisation
• Hands‑on experience with CRM systems and data-driven marketing
• Demonstrable experience managing and developing a team
• Confident influencing senior stakeholders across multiple functions

Why Apply?

This is a high-impact role within a growing business where marketing is seen as a key driver of commercial success. You'll have the opportunity to shape strategy, influence senior stakeholders and build your leadership credentials in a role designed to progress into a Marketing Director position.

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