Sentinel Fleet Management is a trusted UK-wide provider of comprehensive fleet services, offering scheduled and unscheduled maintenance, mobile repairs, grey fleet support, recharge management, and full compliance via tailored plans and technology‑driven solutions.
As part of the Guest Motor Group, Sentinel brings over a century of automotive service excellence and access to a national network of manufacturer-trained technicians and advanced IT systems.
What We Offer
- Commission package
- Company car
- Laptop
- Company mobile phone
- Increased holiday entitlement with length of service
- Recruitment incentive awards
- Cycle to work scheme
Working Hours
- 40 Hours per Week, Monday to Friday
Role Purpose and Responsibilities
To accelerate growth by winning new business for Sentinel Fleet’s full-service fleet management, leveraging our strengths in maintenance planning, mobile repair, compliance, and grey fleet solutions.
Main Duties
- Conduct proactive prospecting to identify fleet operators, logistics businesses, and commercial vehicle users in the UK market
- Develop and qualify a robust sales pipeline through cold outreach, referrals, events, and networking
- Manage the full sales cycle: needs analysis, value proposition presentation, proposal development, negotiation, and closure
- Collaborate with operations and technical teams to ensure smooth onboarding and service delivery
- Maintain accurate forecasting and CRM records for new leads, opportunities, and closed deals
- Represent Sentinel at trade shows, industry forums, and networking events to build brand awareness and generate leads
- Keep abreast of fleet market trends and competitor activity to identify emerging opportunities
- Leverage on Sales Opportunities in the sister trading company.
- Understand key customer requirements in order to provide bespoke customer led solutions.
- Collaborate with administrative teams to build accurate vehicle contract pricing.
Person Specification
- Proven BDM/sales experience in B2B services, ideally in fleet management, logistics, automotive, or technical solutions
- Demonstrable success in generating and closing new business
- Excellent consultative selling, presentation, and negotiation skills
- Ability to build rapport with senior stakeholders (Fleet & Operations Directors, Managing Owners)
- Self-motivated, target-driven, and able to work independently with minimal supervision
- Competent in using CRM tools and managing pipeline effectively
- Knowledge of fleet operational management and compliance services (MOT, servicing, grey fleet)
- Familiarity with cloud-based fleet software and telematics integrations
- Existing relationships with fleet operators, commercial vehicle networks, or transport logistics businesses
Skills & Qualifications
- Strong commercial aptitude and resilience in a hunter-style sales role
- Professional presentation and communication skills
- High level of organisation with ability to balance travel, client meetings, and internal coordination
- Proficient in CRM, Microsoft Office, and cloud tools for reporting and proposal production
Experience
- Experience in a BDM or sales role focused on securing new customers in fleet-related or service-driven sectors
- Track record of achieving and exceeding revenue targets through successful deal closing
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