The Head of Sponsorship will report to the Commercial Director and be responsible for driving partnership relations to drive revenue and create more value for our new and existing customers.
The Head of Sponsorship will be responsible for managing all existing sponsors, will attract additional revenue and partnership opportunities through the Global Energy Club, Leadership Roundtables and other partnership revenue streams before, during and after the event.
You’ll be developing a multi-channel sponsorship strategy to sell opportunities across the global natural gas, hydrogen, low carbon solutions and energy transition supply chains on an international basis. As well as developing new opportunities for regulators, power and utilities and high intensity energy end users such as the cement, ceramics, and steel industries.
You will work closely with Content, Marketing, Commercial Director and Vice President in maximising the conference and exhibition sponsorship revenue. You will need to develop an effective strategy to target clients to sell the event and special features within the event, on the integrity of the programme itself, follow up on marketing campaigns, manage and oversee fulfilment of sponsorship contracts, oversee the process to ensure sponsorships are not double booked and help achieve optimum attendance results for the conference and exhibition.
You will be responsible for strategy and oversee the execution of B2B sponsorship sales campaigns for Gastech. The ideal candidate will have management experience and a proven track record of managing junior team members. Be both analytical and creative and can successfully deliver against multiple elements of the Gastech programme throughout the year – efficiently and effectively following a plan to meet targets and ensure a premium customer experience. You are an ambitious yet sociable individual who wants to grow in a role alongside an energetic, entrepreneurial, and vibrant team.
Responsibilities
- Develop strategy alongside the Commercial Director to maximise sponsorship revenues. Conduct thorough analysis of the vendor landscape, including market research to understand the dimensions of vendor/client relationships, target market segmentation, identification of industry trends and monitoring competitive event performance, cost and market penetration.
- Manage direct reports and relationships with the sales team to execute the sponsorship strategy. Develop a smooth process to track and monitor delivery of sponsorship opportunities, monitor contracts and oversee fulfilment of agreements.
- Build and manage sponsorship inventories aligned to commercial strategy.
- Lead strategic key account management with strong commercial intuition and a consultative approach.
- Work with the internal database to select and accurately target vendor organisations, including building and filling gaps in the vendor database and developing specific contact lists. Prepare analysis of new target markets to support this.
- Prepare key sponsorship talking points and training materials for the sales team. Ensure a consistent template for proposals and deliver high quality presentation decks for clients and stakeholders.
- Assess current and prospective customer retention and acquisition strategies. Review customer satisfaction surveys and develop improvements for key account service.
- Develop sales plans and coordinate ongoing sales initiatives, including collaboration with conference and exhibition marketing managers for online and offline sponsorship campaigns and external partner relationships that promote the events to vendors.
- Manage budget for each event and sponsorship sales campaign.
- Attend events and liaise with sponsor clients onsite to ensure contract fulfilment and address their concerns and needs.
- Attend the conference with the objective of rebooking or securing commitments from current sponsors for the following year’s event.
- Keep up to date with industry publications and trends to develop new sponsorship opportunities.
Job Context
Internal Relationships
- Commercial Director – regular contact to provide updates on strategy, execution and progress towards sponsorship revenue targets.
- Content Teams – support the marketing of the Leadership round tables, Gastech future leaders and the Gastech Live conference.
- Exhibition sales team – align sponsorship strategies and track sales.
- Marketing – ensure marketing programmes support sponsorship objectives.
- Heads of Departments – provide support to the Commercial Director and VP in development and implementation of short‑ and long‑term goals.
External Relationships
- Clients from the natural gas, hydrogen, low carbon solutions and energy transition supply chains, and other potential sponsors – regular contact via phone, email and face‑to‑face.
Qualifications, Experience & Skills
- Experience managing, developing, and training a team.
- Ability to prepare detailed strategies and manage large key accounts.
- Strong strategic sales background with extensive B2B sponsorship, exhibition or event sales experience, ideally in the energy sector; at least 24 months of experience in this sector.
- Ability to translate commercial opportunities into compelling, client‑ready propositions.
- Commercially astute, experienced in negotiating and structuring high‑value deals.
- Experience using Salesforce for mass and targeted sales campaigns.
- Knowledge of the oil & gas industry is a distinct advantage.
- Excellent negotiation and relationship building skills.
- Customer focused.
- Excellent command of written and spoken (business) English; other languages are an advantage.
- Sound commercial awareness and excellent organisational skills.
- Ability to simultaneously manage multiple projects to tight deadlines.
- Strong analytical and critical thinking skills.
- Solid numeric abilities and experience with quantitative analysis.
- Highly motivated and proactive.
- Strong sense of urgency and results orientation.
- Attention to detail.
- Excellent written and verbal communication in English.
- Ability to work under pressure and meet deadlines.
- Self‑motivated.
- Good team‑working ethic.
- Ability to generate ideas and think laterally.
- Travel availability.
dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.
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