About the Role
Prime Video Advertising is seeking a creative, insight-driven Marketing Manager to help engage advertisers with the Prime Video Advertising brand/Prime Video content selection, find innovative ways to provide sales colleagues with motivating sales enablement materials, and drive awareness, consideration and intention from our advertising partners across the region. You will be a creative marketing thinker, with experience in brand and/or title marketing, showing creative thinking and operational execution. This role requires a sweet blend of marketing expertise, insight interpretation, and strong relationship management skills.
Responsibilities include working closely with Amazon Advertising, global/US product marketing, and Prime Video Advertising brand partnerships and creative teams.
Key Responsibilities
- Create advertiser-facing marketing materials to support sales teams, including working with external agencies and Amazon MGM Studios.
- Own monitoring and reporting on social engagement in PV shows; establish a social media metrics framework and report regularly on the social conversation around PV titles across the EU.
- Own creation and dissemination of PVA communication to internal and external customers, including PV updates, newsletters, and enhancing PV presence on Amazon’s customer-facing website.
- Use customer insights to identify new market opportunities for how Prime Video content can be packaged and connect with advertisers and brands.
- Create strategic briefs and positioning documents for priority advertiser events, working closely with advertising partners to ensure standout Prime Video presence and messaging.
Basic Qualifications
- Experience building, executing and scaling cross-functional marketing programs.
- Experience in marketing or marketing research.
- Experience using data and metrics to measure impact and determine improvements.
- Experience presenting metrics and progress to senior leadership.
- Experience leading content marketing in a DtoC or B2B environment.
Preferred Qualifications
- Experience with customer segmentation, profiling, and targeting.
- Experience with brand strategy.
Equal Opportunity Employer
Amazon is an equal opportunities employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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