Head of Marketing – B2B

Role Overview

For the Head of Marketing – B2B role, a successful candidate will lead and oversee all marketing activities within the industrial/manufacturing sector, driving brand growth and ensuring the successful execution of strategic campaigns. This permanent role offers an excellent opportunity to manage an established team and contribute to the company’s continued success.

This position is with a well‑established, medium‑sized organisation within the industrial/manufacturing industry. With over 100 years of history, the company is recognised for its innovative approach and commitment to excellence in its field.

Responsibilities

• Develop and implement comprehensive marketing strategies to support business objectives within the industrial/manufacturing sector.
• Implement the digital marketing strategy, utilising CRM systems to manage end‑to‑end marketing campaigns.
• Oversee and manage a skilled team of two marketing professionals, ensuring their growth and performance.
• Reporting directly to the Managing Director of the business.
• Collaborate with cross‑functional teams to ensure consistent brand messaging and alignment with business goals.
• Analyse market trends and competitors to identify opportunities and challenges.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Lead the creation of impactful marketing materials and campaigns that resonate with target audiences.
• Monitor and report on the performance of marketing initiatives, providing actionable insights.
• Ensure adherence to industry regulations and standards in all marketing activities.

Qualifications

• 5+ years experience in B2B marketing, ideally in a related industrial, construction or manufacturing sector.
• Team leadership experience – this role will have 2 direct reports.
• Expertise in creating and implementing successful marketing strategies.
• Exposure to both digital marketing and traditional marketing.
• Experience utilising CRM systems (in particular HubSpot) is highly desirable.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in budget management and resource allocation.
• A solid understanding of branding and market positioning principles.
• Strong communication and collaboration skills to work effectively with stakeholders.
• Ability to manage challenging stakeholders and comfort reporting to board level.

Job Offer

• Competitive salary between £60,000 and £65,000 per annum.
• The opportunity to lead an established and talented team of two marketing professionals.
• Potential for career development and growth in a supportive environment.

Desired Skills and Experience

• 5+ years experience in B2B Marketing, ideally in a related industrial, construction or manufacturing sector.
• Team leadership experience – this role will have 2 direct reports.
• Expertise in creating and implementing successful marketing strategies.
• Exposure to both digital marketing and traditional marketing.
• Experience utilising CRM systems (in particular HubSpot) is highly desirable.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in budget management and resource allocation.
• A solid understanding of branding and market positioning principles.
• Strong communication and collaboration skills to work effectively with stakeholders.
• Ability to manage challenging stakeholders and comfort reporting into board level.

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