About Rixo
A rail of vintage dresses. A London flat. Two best friends who wanted to build the brand they couldn't find. That was 2015. Today, RIXO is six stores across London, New York, and Ireland, known for original hand-painted prints, bias-cut silhouettes, and sizing up to a UK 26. We design for every woman, every occasion, every body. The pieces are meant to be worn, loved, and kept.
Role Overview
We are looking for a commercially driven and highly analytical Head of Digital to lead conversion optimisation and revenue growth across ecommerce on a fixed term contract. This role will be pivotal in maximising on site performance, improving conversion rates across the customer journey, and turning traffic into profitable sales. The successful candidate will have deep expertise in e-commerce optimisation, performance marketing with a strong track record of using data, testing, and customer insight to drive measurable improvements whilst delivering a seamless, high impact customer experience.
Key Responsibilities
- Define and lead the overarching digital growth strategy, driving performance marketing, ecommerce optimisation, customer acquisition/retention, and US expansion to support scalable international growth
- Lead monthly and quarterly forecasting, providing accurate projections and delivering clear trading updates and performance insights to the senior leadership team
- Oversee the daily operations of the website and onsite developments, ensuring optimal performance, a strong user experience, and continuous improvements in conversion rates
- Lead the development and delivery of paid digital marketing strategies through an in-house team, building strong internal capability across key channels including Google Ads, Meta, and YouTube to drive brand awareness and customer acquisition
- Embed a test and learn culture, ensuring continuous optimisation through data led insight and close collaboration with digital and customer teams
- Continuously analyse and optimise digital marketing campaigns and ecommerce activity to meet and exceed KPIs, including ROAS, CPA, conversion rate, and customer lifetime value
- Work closely with the CRM Manager to develop customer first strategies that drive retention and acquisition across existing and emerging channels
- Use data analytics and customer insight to guide decision making and strategy development, maintaining a deep understanding of customer behaviour and market trends
- Lead US go to market strategies across all digital outputs, identifying priority states, regions, and audience segments to drive scalable brand awareness and growth
- Manage digital marketing and ecommerce budgets, ensuring effective resource allocation and maximum ROI, with ownership of the digital P&L and a close partnership with finance to minimise costs and maximise profitability
- Partner closely with cross functional teams including Design, Brand, Retail, and Merchandising to ensure digital strategies align with wider business and marketing objectives
- Build and lead a high-performing in-house team of 6 across CRM, ecommerce, and performance marketing, developing capability and embedding a culture of accountability and continuous improvement
- Stay up to date with emerging digital marketing and ecommerce technologies, tools, and best practices, implementing solutions that enhance performance and scalability.
About You
- Proven experience in digital marketing and ecommerce leadership role for a D2C business, with a preference for experience at a contemporary womenswear brand.
- Demonstrated success in developing and executing successful paid digital marketing campaigns and managing ecommerce platforms, preferably within the fashion or retail industry
- Strong analytical and quantitative skills, with the ability to interpret complex data and translate it into actionable strategies
- Proficient in digital marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Shopify, etc.) and e-commerce technologies.
- Excellent leadership, communication, and interpersonal skills, with the ability to inspire and manage a diverse team
- Creative thinker with a passion for staying ahead of industry trends and experimenting with new digital marketing tactics
Why RIXO?
- Hybrid working: three to four days on-site each week.
- 25 days annual leave plus bank holidays.
- Generous staff discount across all RIXO collections plus early access to sample sales before anyone else.
- Team socials that actually happen. We celebrate the work and the people behind it.
- Enhanced maternity and paternity leave designed around real life, not policy minimums.
- Health cash plan to cover the everyday stuff: opticians, physio, dental. The things that add up.
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