Company: Swap
Location: London
Posted: May 20th, 2026
Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience.
Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence.
At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works.
We are seeking an experienced Product Manager – Cross Border to join our product organisation. In this role, you will lead product strategy, discovery, and delivery for capabilities that help merchants navigate complex international sales, starting with supporting their product catalog readiness, through enabling their online checkout experiences to accommodate for unique taxes and compliance aspects, all the way through execution and delivery of the fulfilment phases.
You are expected to leverage AI for constant refinement of the various features and flows improving efficiency and value as well as handling user-facing experiences that simplify global selling.
You will work cross-functionally with engineering, design, sales, compliance, operations, legal, and GTM teams to define and ship solutions that unlock value for merchants expanding their e-commerce footprint globally.
Define product vision & strategy: Shape the roadmap for global commerce products with a focus on cross-border pricing, duties & tax calculation, compliance, and an international wide set of regulatory aspects - all with a purpose of simplified selling and streamlined operations.
Champion end-to-end ecommerce funnel tooling: Drive a SCRUM team in developing features that automate various steps and dimensions of both shopper and merchant facing experiences that required to complete and support a smooth and accurate cross-border shopping experience, focusing on financial and compliance accuracy to reduce merchant risk and negative surprise costs at delivery.
Lead discovery & prioritisation: Conduct user research, gather requirements from stakeholders, and balance short-term merchant needs with long-term product strategies.
Deliver scalable solutions: Partner with engineering and design to launch high-quality features that improve merchant operational workflows and customer checkout and post-checkout experiences across regions.
Measure impact: Define success metrics, monitor product performance (e.g., conversion, compliance accuracy rates, landed cost precision), and iterate based on data.
Cross-team communication: Coordinate with legal, operations, and partner teams to ensure global features meet regulatory and commercial requirements in diverse markets.
Experienced product leader: 5+ years of product management experience in SaaS, compliance and/or e-commerce, with a history of shipping impactful global products.
Cross-border domain knowledge: Understanding of international taxation (VAT/GST), import duties, trade compliance, and how these impact pricing and checkout experiences.
Data-driven: Comfortable using quantitative and qualitative data to set priorities, test hypotheses, and drive decisions.
Technical aptitude: Able to collaborate with engineering teams on APIs, integrations, and backend workflows, and translate complex requirements into clear specs.
Customer-centric: Passionate about solving real merchant challenges and enhancing the global selling experience.
Collaborative communicator: Excellent verbal and written communication; thrives in cross-functional environments.
Experience with e-commerce platforms (Shopify, SFCC, Magento/Adobe Commerce, BigCommerce).
Prior work in tax/finance, trade compliance, or international logistics software.
Familiarity with AI-empowered products or analytics tools.
Exposure to products that operate in regulated or multi-jurisdiction environments.
Competitive base salary.
Stock options in a high-growth startup.
Competitive PTO with public holidays additional.
Private Health.
Pension.
Wellness benefits.
Breakfast Mondays.
Diversity & Equal Opportunities
We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing.
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