About Cleo
About The Company
About Cleo
At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.
Cleo is a rare success story: a profitable, fast-growing unicorn with over $300 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.
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About The Role
We’re looking for a Principal Product Designer to define the future of Cleo’s product experience.
Cleo is building an AI-native financial platform that helps millions of people build healthier relationships with money. As our product expands across credit, subscriptions, cash flow intelligence, and behavioural coaching, the complexity of the system increases. We need a design leader who can architect coherence across it all.
This is a company-level IC role.
You will define the long-term interaction vision for Cleo, shape the structural foundations of our platform, and ensure every part of the experience feels intelligent, trustworthy, and emotionally resonant. You will operate across product pillars, partner with executive leadership, and set the standard for design quality and systems thinking across the organisation.
This role sits within Core Experience, the team responsible for platform UX, information architecture, and the design system. At Principal level, your mandate extends beyond stewardship. You will define the philosophy and future direction of how Cleo works.
Key Responsibilities
- Product & Platform Vision
- Define the long-term vision for Cleo’s AI-driven financial platform
- Architect multi-year product frameworks that unify credit, subscriptions, savings, with an AI agentic layer tying it together
- Shape how AI works across the product in ways that feel clear, responsible, and empowering
- Cross-Company Experience Architecture
- Design scalable mental models that reduce financial complexity at scale
- Align navigation, IA, and behavioural flows across the full lifecycle
- Anticipate future product expansion and ensure foundational decisions scale
- Strategic Influence
- Partner with executive leadership to shape product direction and roadmap priorities
- Translate ambiguous strategic bets into compelling product concepts and prototypes
- Establish experience principles that guide teams across the company
- Craft & Quality Bar
- Set the highest standard for visual, interaction, and systems craft
- Raise the ambition of what fintech can feel like
- Mentor designers and elevate thinking across the Experience org
- Design System Direction
- Provide strategic direction for the evolution of Cleo’s Design System as a platform asset
- Ensure the system enables both speed and expressive excellence
- Define governance and architectural direction in partnership with Core Experience leaders
What We’re Looking For
- A company-level design leader operating through influence rather than authority
- A systems thinker who designs frameworks, not just features
- Deeply experienced in fintech or other complex, high-trust domains
- Proven in shaping 0–1 products and scaling them into durable platforms
- Comfortable influencing VP and C-level stakeholders
- Exceptional in craft, with the judgment to balance beauty, clarity, and scale
- Forward-looking, with strong perspectives on AI-native interaction models
- Motivated by reshaping how people understand and emotionally experience money
What do you get for all your hard work ?
- A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/
- Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
- A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
- Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
- Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
Other Benefits
- Company-wide performance reviews every 6 months
- Generous pay increases for high-performing team members
- Equity top-ups for team members getting promoted
- 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
- 6% employer-matched pension in the UK
- Private Medical Insurance via Vitality, dental cover, and life assurance
- Enhanced parental leave
- 1 month paid sabbatical after 4 years at Cleo
- Regular socials and activities, online and in-person
- We'll pay for your OpenAI subscription
- Online mental health support via Spill
- Workplace Nursery Scheme
- And many more!
Welcoming Everyone
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
If there’s anything we can do to accommodate your specific situation, please let us know.
Download the Test Flight
App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: https://testflight.apple.com/join/fDG9hWng
By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's Candidate Privacy Notice
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