Your purpose & impact
Reporting to the Head of B2B, the Global Trade Marketing Manager will develop and execute the full retail marketing strategy through effective communication, development, and implementation of strategic plans that enhance our brand presence and drive sales in the retail channel. They will collaborate closely with cross‑functional teams, including Sales, product development, marketing, IM, and PM to create compelling campaigns and promotions.
Some of the things you’ll do
- Define the overall Trade Marketing strategy and promotional calendar for Estrid retail
- Define and manage the global Trade Marketing budget in collaboration with the Head of B2B
- Collaborate with key stakeholders to understand market trends, competitor activities and consumer insights, translating them into actionable strategies
- Work with the retail team and closely with the Marketing team to create bespoke activation plans for retailers to support NPD launches and any commercial moments (Christmas, high summer, etc.)
- Act as the point of contact for Retailer marketing both internally and externally, working with key content stakeholders (KAMS, Marketing, CRM, Social, PR), as well as directly with the retailers themselves
- Create post‑launch analysis reports to analyse the effectiveness and maximise the profitability of these plans, ensuring we share winning activities across the business
- Work closely with the sales team, with regular store visits, to act on feedback and the needs of the teams in‑store, maximising the productivity of marketing efforts
- Support the KAMs in all JBP presentations with retailers
Skills and experiences important for this role
- Proven experience in Trade marketing, preferably in the retail sector
- Experience working with key retailers in the UK, DE and Nordics
- Strong analytical skills with the ability to interpret data and trends
- Excellent communication and interpersonal skills for effective collaboration with internal teams and external partners
- Creative thinking and problem‑solving abilities to develop unique and impactful marketing initiatives
- Ability to manage multiple projects simultaneously in a fast‑paced environment
Education, credentials & Other
- University Degree; a masters degree is a plus
- Experience with Google Suite
- English; German is a bonus
What you’ll get
You will play an extremely important role in taking this brand to the next level, so you should desire to go above and beyond in your work. In turn, you will be joining an incredible company and a small team at an early stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop and grow together with Estrid. The position is based at our office in the UK.
Estrid is an equal‑opportunity employer. We are committed to building a diverse and inclusive workplace, and you are welcome at Estrid for who you are. We believe that the more perspectives we have represented at our office, the more we will all thrive, grow, and bring value to the world. Our community is for everyone, and the same is true for our workplace.
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